The best of new beauty at Boots

From Anastasia Beverly Hills to Drunk Elephant. An insider's guide to the latest brands now at Boots!


Introducing Anastasia Beverly Hills, the queen of making sparse eyebrows royally beautiful! With a stand-out range of brow-enhancing pencils, tools and treatments, the brand will overhaul your make-up collection with the likes of Dipbrow, Brow Freeze, Brow Wiz, cant-live-without eyeshadow palettes and industry-adored contour kits. It’s no wonder that the beauty world is infatuated, with Anastasia igniting a ‘brow revolution!’

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Drunk Elephant

Fall drunk in love with the brand committed to only using ingredients that either directly benefit the health of the skin or support the integrity of their formulations. With skincare that’s suitable for every individual, they tackle oily skin, dry skin, & everything in between. See the Drunk Elephant difference with simplified products based around ingredients & what works for you. Protect your most precious asset, your skin!

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Dr Jart

Dr.Jart+ proudly delivers high-performance skincare innovation with a playful, artful twist. Offering a unique fusion of skin, science, & art, which inspires the meaning behind the brand name: “Doctor Joins Art.” Dr.Jart+. This brand has been bringing skincare & make-up together since 2005 with products such as Dr.Jart+ Ceramidin Cream, providing immediate deep moisturisation and comfort for dry, dull skin while strengthening the skin's barrier & helping you achieve a glowing complexion!

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Say buh-bye to one-size-fits-all beauty and hello to UOMA Beauty. This Black-owned cosmetics brand is re-writing the rules of inclusivity with a range that’s rebellious, innovative and created for all. Find your perfect base with their Say What?! Foundation, featuring 51 skin-loving shades (yes 51!) and make a statement with their highly pigmented lipsticks and eyeshadow palettes, designed to complement all skin tones. Everyone is welcome in this beautiful tribe.

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Peace Out, Rodial and StriVectin

Show your skin some love with our three new premium skincare brands: Peace Out, Rodial and StriVectin. Wake up to a clearer complexion thanks to Peace Out’s innovative skincare range, including their showstopping Acne Dots designed to gently heal your blemish overnight. Add a touch of luxury to your daily routine with quality ingredients and formulas from Rodial. Or put some science in your skincare with StriVectin’s smart solutions powered by barrier-boosting ingredients your skin will love.

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