WHAT IS A SERUM?

A serum is designed to be used as the first step in a skincare regime. It contains a very high concentration of active ingredients and absorbs into the skin very quickly. Boots Skincare Scientific Advisor Dr Mike Bell says “Serums are designed to deliver the key ingredients into the skin as efficiently as possible. They are targeted at very specific concerns, such as lines and wrinkles in the case of No7 Protect & Perfect Intense ADVANCED Serum.”

HOW DO I USE A SERUM?

No7 serums should be used every morning and evening after cleansing. Once it has been absorbed, it’s time to apply your moisturiser.

A little goes a long way - massage a pea-sized amount into your face and neck with your fingertips, using gentle sweeping motions, outwards from the centre of your face.

WHAT IS THE DIFFERENCE BETWEEN A SERUM AND A MOISTURISER?

A moisturiser is formulated to provide a protective barrier between your skin and the outside world, keeping it hydrated. A serum is lighter so it can be quickly absorbed to deliver a highly concentrated hit of key active ingredients. They both work together to help your skin to be the best it can be, so apply your serum first and follow with your moisturiser to lock in the ingredients and protect your skin.

HOW LONG WILL IT TAKE TO WORK? IF THE ANTI-WRINKLE RESULTS GET EVEN BETTER OVER TIME, WHAT CAN I EXPECT?

Within weeks you’ll see anti-ageing improvements such as younger-looking, radiant skin as well as a reduction in the appearance of lines and wrinkles. In clinical trials, continued use of No7 Protect & Perfect Intense ADVANCED Serum showed a ‘cumulative benefit’ for the skin. This means that the results get even better over time, so you’ll not only see a visible difference, but a visible difference that continues to grow.

WHAT MAKES NO7 PROTECT & PERFECT INTENSE ADVANCED SERUM SO EFFECTIVE?

It’s all down to a unique complex of anti-ageing technologies that help to repair, enhance and protect the skin.

Matrixyl 3000 Plus*
The star technology for helping to restore a more youthful appearance to your skin.

Hyaluronic acid
For added firmness.

Patented antioxidant complex
To protect the skin against environmental stress.

Rice peptide and alfalfa complex
Helps to preserve levels of collagen and fibrillin in the skin.

CAN I USE IT AROUND MY EYES?

Yes – the No7 Protect & Perfect Intense ADVANCED Serum is designed to improve the appearance of lines and wrinkles over time, including those around the eyes such as crow’s feet.

WHO IS THIS SERUM BEST FOR?

No7 Protect & Perfect Intense ADVANCED Serum is especially suited to combat deeper lines and wrinkles that typically appear after the age of 30.

WHAT DOES ‘CLINICALLY PROVEN’ MEAN?

A clinical trial is a highly controlled scientific study, performed on volunteers, that follows a specific protocol. Properly conducted, this trial will provide solid evidence to show - in the case of skincare - just what a difference that product can make to the skin, and the magnitude of this difference. Numerous clinical trials have been performed on No7 Protect & Perfect Intense ADVANCED Serum to prove just how well it works.

Data from these clinical and consumer trials allows us to say with 100% confidence that No7 Protect & Perfect Intense ADVANCED Serum is clinically proven as the UK’s first serum to deliver anti-wrinkle results that get even better over time.

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*Matrixyl 3000 Plus is a trademark of Sederma.