WET BRUSH
Founded in 2005, Wet Brush began with a single innovation: the Original Detangler, the brush that redefined everyday haircare. Its ultra-soft IntelliFlex bristles proved to millions around the world that brushing no longer meant tugging, pulling, or breaking strands. Gliding effortlessly through knots with up to 55% less breakage*, the Original Detangler quickly became a global must-have – and the starting point of something bigger.
The Wet Brush brand developed beyond the Original Detangler, offering specialised tools to support every step of the haircare routine. On wash days, the Shower Detangler distributes conditioners and treatments with ease, and its vented design allows for quick, no-fuss cleaning. The Go Green Curl Detangler was developed for textured styles and works across different curl types, helping to reduce tugging while supporting curl definition. In addition to its curl-focused design, the brush body contains at least 56% plant-based plastic**, making it a more environmentally responsible choice. And when it’s time to dry, the Speed Dry provides the perfect finishing touch. With heat-resistant HeatFlex bristles, this brush detangles while withstanding blow-dryer heat^, helping hair dry up to 45% faster for quicker, safer styling.^^
What began in 2005 with a single revolutionary brush has evolved into a complete collection of tools for every haircare moment. Whether managing straight, wavy or curly hair, Wet Brush delivers detangling, drying and styling experiences that are as gentle as they are effective – so hair always looks and feels its best.
*Independent Testing shows IntelliFlex bristles create less breakage than a leading competitor. Results may vary based on hair type.
**Percentage variations may occur due to material and manufacturing tolerances.
^Based on temperature testing up to 121°C (250°F).
^^Testing shows vented design removed more moisture during blow drying than a leading competitor. Drying times may vary based on hair type and drying methods.
