Together with Pride. Here for celebrating & championing our LGBTQ+ community & allies. Get ready to march, celebrate & feel good!



Express yourself & celebrate Pride with Boots. Pride is an all-year-round celebration for us, where we champion sexuality & gender identity inclusion throughout our entire business, & this summer we took part in some fabulous events across the UK and Ireland.

In London this summer, Boots took part in the city’s Pride march, celebrating with the wider LGBTQ+ community. Feel comfortable in your own skin & discover the ways we celebrated Pride & support the LGBTQ+ community all year.


We also celebrated Pride in Nottingham, the heart of our business. Boots staff took to the streets of Nottingham to attend the city’s Pride parade, where Boots was a corporate sponsor. We hosted a stall to share information about the ongoing work we do to support the LGBTQ+ community - plus gifting Boots & No7 goodies to the public.

Celebrate your authentic self every day of the year & discover the fun our Nottingham teams got up to at Pride 2023. Plus, read more about the ways Boots & the No7 Beauty Company are supporting the LGBTQ+ community all year round here.


Aren’t you a gem! Feel pretty in pink with this pink smokey eye tutorial by The Plastic Boy.

Start with the Too Faced Born This Way Super Coverage Concealer. Create a gorgeous gradient using hot pink & purple eyeshadow. Cut your crease with concealer & add your fave pink shimmers to your lid. No need to set before – the wet concealer will help the shimmers pop! It wouldn’t be a Pride look without glitter, so add Urban Decay Heavy Metal Glitter liner to your inner corner. Add a fierce flick with NYX Professional Makeup Epic Ink Eye Liner & swipe Urban Decay 24/7 Eye Pencil in ‘Roxy’ along your waterline.

Did you know you can use eyeshadow as highlight? Use the Urban Decay Naked Honey Palette & apply with a fan brush to the high points of your face. Lock your look in using the Morphe Continuous Setting Mist. Add that final flourish with Barry M Face Jewels Arabian Nights & there you have it – the boldest & brightest Pride look around!


*17 palette terms and conditions - Boots UK Ltd will pay £10,000, amounting to 100% of the profits of the 17. Brights Palette to Stonewall Equality Limited (a charity registered in England and Wales, number 1101255, and in Scotland, number SCO39681).