At OGX, we approach beauty in our own way.

To us, being different, original and standing out from the crowd is beautiful – just look at our iconic bottle shapes and you’ll see what we mean.

We’re not about unattainable selfies or perfection and we’ll never tell you how to “fix” your hair or what’s “wrong” with it. Instead, our goal is to bring out your hair’s fabulousness.

OGX is a unique, salon-inspired haircare collection, made up of pH balanced sulfate-free shampoos and conditioners, loved by women all over the globe. Made up of shampoos, conditioners, treatments and styling products, we’ve got your whole hair routine covered from start to finish.

Full of exotic ingredients that leave your hair looking beautiful and smelling AMAZING, there’s a collection to suit whatever your hair craves so you can find your hair happy.

From renewing Argan Oil of Morocco and nourishing Coconut Milk, to volumizing Biotin & Collagen and straightening Brazilian Keratin, OGX gives your hair a new lease of life and nourished, healthy-looking hair.

What’s not to love? An award-winning ‘lust-have’ range known for its sulfate-free and pH balanced super gentle formulas, sensational fragrances and luxurious creamy lathers, take the salon home and rediscover everything you love about your hair with OGX.

*Tested by 113 UK hairdressers 2021. OGX pH Balanced haircare collections - Argan Oil of Morocco, Coconut Miracle Oil, Coconut Milk & Biotin & Collagen

**In lab tests, Johnson & Johnson. Data on File