Maybelline New York is available in over 129 countries. Founded in 1915 by an American chemist on behalf of his sister Maybel, he created the world’s first mascara, cementing Maybelline’s authority in mascara. Today Maybelline offers on-trend style, beauty tips and make-up expertise available to all. Whether you’re looking for a new concealer, a hot black mascara, a perfect date night glam look or the coveted, no make-up, make-up look, Maybelline has got what you need.

With hero products such as Instant Anti Age Eraser Eye Concealer and Lash Sensational Sky High Mascara – favourites to make-up artists across the globe – you can be sure Maybelline has got you covered for the make-up you need to wow.

Discover the brand today at Boots and shop the full collection, including Maybelline Lash Sensational Mascara, Instant Anti Age Eraser Concealer, Fit Me Foundation, Superstay Matte Ink Lip Colour and Tattoo Brow products.

*©2023 NielsenIQ data, Value and Unit Sales, Cosmetics Mascara category (client defined), 52 w/e 25/02/23, United Kingdom (GB+ NI), Total Coverage. This can be verified at