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Maybelline New York is available in over 129 countries. Founded in 1915 by an American chemist on behalf of his sister Maybel, he created the world’s first mascara, cementing Maybelline’s authority in mascara. Today Maybelline offers on-trend style, beauty tips and make-up expertise available to all. Whether you’re looking for a new concealer, the best black mascara, a perfect date night glam look or the coveted, no make-up, make-up look, Maybelline has got what you need.

With hero products such as Instant Anti Age Eraser Eye Concealer and Lash Sensational Sky High Mascara – favourites to make-up artists across the globe – you can be sure Maybelline has got you covered for the make-up you need to wow.

Discover the brand today at Boots and shop the full collection, including Maybelline Lash Sensational Mascara, Instant Anti Age Eraser Concealer, Fit Me Foundation, Superstay Matte Ink Lip Colour and Tattoo Brow products.

*Source: ©2021 NielsenIQ data, value and units, Cosmetics, Face Concealer category (client defined), 52 w/e 11/09/21 Great Britain Total Coverage’ for verification: UK: 0800 731 2119

**Based on a consumer panel in April 2020 of 122 females ages 19-49. 70.6% agreed that the product does last 16hrs.