Boots Advantage Card

Need help with your Advantage Card?

Unlock lower prices with Price Advantage

Advantage Card benefits have changed. You’ll now receive 10% OFF selected Boots brands. From May, you’ll now collect 3 points for every £1 you spend. Not a member yet? Sign up here.  See our terms & conditions for more information.



in 3 easy steps...


Buy something in-store, online or via the Boots app & collect 3 points for every £1 you spend. Plus, keep an eye out for points events for an extra boost! 


Build up points & check what they're worth in-store at the till, online via your account or using the app. For example, 1234 points equals £12.34 to spend!


You can use your points value instead of cash next time you shop at Boots*. You can save them up for a big shop, like Christmas, or just treat yourself!

*You must have the full amount of points available to cover your total, you cannot split paying with cash/card & Advantage Card Points

I love hearing the cashier say that I can use my points to pay for my shopping. It’s a little treat to myself every so often.

Caroline - Internal Communications Specialist, Boots UK


Offer excludes Boots Opticians, Boots Hearingcare, individual Boots lunchtime and snacking products (but the Boots Meal Deal is already discounted by 10% through Price Advantage) Boots Beauty Boxes, No7 Beauty Company brands (including No7, Botanics, Soap & Glory and Liz Earle) CEWE and Photo Services, products with a charitable donation, gift sets, prescription items, Pharmacy Services and Boots Online Doctor, Gift Cards, carrier bags. and medicines containing codeine. Full Advantage Card terms and conditions apply. Available online and in-store only. Not applicable with in-store ordering. Offer is exclusive to Advantage Card holders only. Advantage Card must be linked to account for offer to apply online Subject to availability.


We have responded to feedback from our customers on how they would like to shop and get great value from Boots. We understand that more customers want to access instant savings, so offering 10% off our Boots own brand range will give even more opportunities to save. We understand that many customers still love saving up their points for big purchases in the future, so will continue to offer 3p worth of points for every £1 spent at Boots.

Yes, you can! Any bundle that only includes Boots brand products will receive the 10% off Price Advantage offer, which will display at the basket and checkout. The bundle saving shown on the product page is reflective of the price of the products in the bundle at their full price, without any savings offers or Price Advantage discount. Don't forget, you must be signed into your account (which your Advantage Card must be linked to) for offer to apply online.

This change has now come into effect - May 2023

Yes - you’ll keep the points you’ve already collected and they’ll still be worth the same amount.

Our fantastic value points events won’t change, so continue to keep an eye out for them!

1000s of our own brand products will be included in this new promotion - keep an eye out for promotional materials in store or on

No, your discount will automatically be applied when shopping with us instore, and online when your Advantage Card is linked to your account. To find out more about linking your card, visit here.

Yes, 10% off on Boots brands will be available online and in-store but will not be applied on in-store ordering. 

All products included within the offer will show the relevant promotional information. The discount will be applied at basket if your Boots Advantage Card is linked to your online account. To find out more about linking your card, visit here.

Products included in the 10% off will be highlighted in store. 

Once products are added to your basket, your basket will display all offers applied and the basket total will reflect the discounted price. Advantage Card offers will only apply once logged in, with your Advantage Card linked to your account. To find out more about linking your card, visit here.

Yes, you will still receive 10% discount storewide (exclusions apply) – and for Boots branded products, you will also receive an extra 10% off too.

Yes, you will still receive 10% off on eligible products – and for Boots branded products, you will also receive an extra 10% off too. Please note, exclusions apply.

The majority of the third parties we work with who reward will align with our points change. This includes Boots Photo and Boots Kitchen Appliances, as well as the online Malaria Prevention Service through our Health Hub.

If you’ve picked up an Advantage Card in store but haven’t registered any details with us, you won’t be eligible for the instant discounts and savings you receive from Boots Price Advantage or our new exclusive promotion of 10% off Boots branded products. To find out more about how to link your card, visit here.

Our team members will need to scan your Boots Advantage Card for you to be able to access this great new promotion. Did you know you can now add your Boots Advantage Card to your Apple or Google Pay wallet? To find out more about how to link your card to the Boots App, visit here.

Whilst some historic Advantage Cards may have a 4 points per £1 reference, it doesn’t mean that this will be the number of points awarded going forward. For the latest up to date information on our current standard Advantage Card terms and conditions, please visit here.

For all information on standard Advantage Card terms and conditions, please visit here.

Scroll up to learn more about how to get the most out of your Advantage Card.

*You must be signed in and have an Advantage Card assigned to your account to be able to shop savings. Normal Advantage Card terms and conditions apply. Excludes in-store orders. No Price Advantage in airport stores.

If you’d like to find out more, please see our frequently asked questions or Boots terms & conditions.

Get more out of your Boots shop for less! By signing up for a Boots Advantage Card, you can collect points as you spend, save them up and spend your points on even more treats from Boots. With an Advantage Card, you will collect 3 points for every £1 you spend when you present your card in-store or connect your Boots card to your account.

But that’s not all! You’ll receive a treat on your birthday, a free Health & Beauty magazine, personalised offers through the Boots app and extra benefits in Parenting Club, Over 60s Rewards, My Beauty and Student Discount.

You can also benefit from Boots Price Advantage! You’ll be given exclusive lower prices on products every month – just keep an eye out for products marked Price Advantage in pink. Plus, you’ll still collect Advantage Card Points as you shop.