Join Boots X

Love beauty? YES! Storytelling, hacking & experimenting to discover a thousand ways to be beautiful

Join Boots X today and be the first to hear about the latest launches, beauty freebies, hot brand competitions, exclusive offers, beauty tips and so much more.


P.S. Don’t forget to tick the second 'yes' box to opt into marketing, otherwise you’ll miss out on all our exciting emails.

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Welcome to the Boots X tribe!

You'll soon start to receive exciting updates straight to your inbox.

Look out for exclusive offers, beauty freebies & the latest new brands!


Shop new in beauty
Welcome to the Boots X tribe!

You'll soon start to receive exciting updates straight to your inbox.

However to make the most of all the Boots X benefits sign up for an Advantage Card today to receive exclusive offers, beauty freebies & competitions.


Sign up for an Advantage Card
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How we use your personal data

• Boots will collect your name and email address for the purposes of marketing including Boots X communications. By ticking the box to receive our emails you are confirming you are over the age of 16 in the UK and over 18 in Ireland.

• We may also process your personal data for carefully considered and specific purposes which are in our interests and enable us to enhance the services we provide, but which we believe also benefit our customers. 

• This includes creating profiles of our customers in order to promote relevant products and offers which we feel may be of interest to you based on your interactions with Boots - see our privacy policy. Your personal data will be stored for as long as necessary unless we are required to hold it for longer for legal reasons.

• We may also share your personal data with carefully selected companies that provide services on our behalf but we assure you that Boots will never sell your personal data, and keeping it safe is our top priority. 

• For more information about who we may share your data with, how Boots process your data and how to amend or remove your data please see our privacy policy or contact boots.customercare_team@boots.co.uk.