We are 100% cruelty-free!
It’s true! We never test on animals, and we are super proud of this. First and foremost, we believe in beauty without cruelty. None of our furry, feathery, or scaly friends were harmed in the making of our products. Animal testing is something we never do, and we are totally passionate about that and always have been!
YOUR VEGAN BASICS
HAS YOUR FOUNDATION PASSED THE 700 SELFIE TEST?
Photo Focus™ foundation camera-ready make-up. Our first foundation developed to help eliminate flashback.
Tested on multiple skin tones:
- Under 7 light conditions
- With top smartphone models
- With and without flash
- Available in 6 shades
PHOTO FOCUS™ FOUNDATION
Your skin, only better. Delivers flawless cameraready make-up every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
PHOTO FOCUS™ CONCEALER
Let your natural beauty shine with our selfietested,cream and luminous concealer.
PREP AND PRIME TIME
PHOTO FOCUS™ PRESSED POWDER
Light-diffusing pigments give your skin a veil of silky natural looking perfection in photos.
- Sets make-up with an unbelievably soft, satin finish
- Reduces shine throughout the day
- Each shade covers a range of skin tones
PHOTO FOCUS™ MATTE FACE PRIMER
The secret to smooth make-up application? An even smoother primer.
- Matte finish helps to reduce shine
- Cruelty-free, gluten-free, fragrance-free, oil-free and vegan
PHOTO FOCUS™ NATURAL FINISH SETTING SPRAY
Kiss creasing and cracking goodbye with this setting spray which seals the deal.
- Setting spray extends make-up wear
- Formula prevents cracking, fading and creasing
MORE FROM WET N WILD
WET N WILD
*Based on a clinical consumer perception efficacy study consisting of 50 female subjects between the ages of 18-29, studied over a 1 week period between August 11, 2016 to August 17, 2016.
Based in Los Angeles, wet n wild® is the cruelty free, bold and trusted beauty brand for on-trend women who wants to express at the best themselves. Built by a 30 years promise to always provide quality for an incredible price. wet n wild® creates a unique beauty experience within the cosmetic industry for women, inclusive of all ages, ethnicities, skin colour and economic status: it is on-trend in shades, a leader in package design, and a fastfollower in formulation.