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*Based on a clinical consumer perception efficacy study consisting of 50 female subjects between the ages of 18-29, studied over a 1 week period between August 11, 2016 to August 17, 2016.

Based in Los Angeles, wet n wild® is the cruelty free, bold and trusted beauty brand for on-trend women who wants to express at the best themselves. Built by a 30 years promise to always provide quality for an incredible price. wet n wild® creates a unique beauty experience within the cosmetic industry for women, inclusive of all ages, ethnicities, skin colour and economic status: it is on-trend in shades, a leader in package design, and a fast-follower in formulation.