We are 100% cruelty-free!
It’s true! We never test on animals, and we are super proud of this. First and foremost, we believe in beauty without cruelty. None of our furry, feathery, or scaly friends were harmed in the making of our products. Animal testing is something we never do, and we are totally passionate about that and always have been!
DISCOVER ALL OUR UNLIMITED EYE LOOKS!
Introducing wet n wild’s Color Icon™, a collection of highly pigmented shades, newly reformulated to keep your eyes on the prize of looking gorgeous.
COLOR ICON™ EYESHADOW QUAD
Matte transition shades for a seamless blend of colour.
GET THE LOOK!
Each shade glides on effortlessly and blends like a dream. We’ve taken out the guesswork by noting where to apply each hue.
COMPLETE YOUR LOOK!
COLOR ICON™ 10 PAN PALETTE
Powerfully pigmented, buttery-soft, glides on like a dream. Color IconTM hues come in a mix of coveted colours, from shimmery daytime hues to sultry shades for cocktail hours – including new matte transitional shades for impeccable blending.
MORE FROM WET N WILD
WET N WILD
*Based on a clinical consumer perception efficacy study consisting of 50 female subjects between the ages of 18-29, studied over a 1 week period between August 11, 2016 to August 17, 2016.
Based in Los Angeles, wet n wild® is the cruelty free, bold and trusted beauty brand for on-trend women who wants to express at the best themselves. Built by a 30 years promise to always provide quality for an incredible price. wet n wild® creates a unique beauty experience within the cosmetic industry for women, inclusive of all ages, ethnicities, skin colour and economic status: it is on-trend in shades, a leader in package design, and a fast-follower in formulation.