We are based in Los Angeles, California.

Wet n wild is for the girls who are wild at heart. Fearless. Open-minded. Bold. Cruelty-Free. Colourful. Edgy.


We are 100% cruelty-free.

It’s true! We never test on animals, and we are super proud of this. First and foremost, we believe in beauty without cruelty. None of our furry, feathery, or scaly friends were harmed in the making of our products. Animal testing is something we never do, and we are totally passionate about that and always have been!


We are a democratic brand and our mission is to meet everyone’s needs!
For this reason our assortment is becoming more and more vegan.
Check here all our vegan products!

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We are constantly innovating! We release many new products every year.
Check our assortment here.

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You know how they say that at any given moment, there is a performance of the play ‘Our Town’ going on somewhere in the world? We like to think that about our products. At any given moment, we are helping millions of people feel more beautiful and confident. We love that!

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While there are many sources of inspiration, social media is the guiding light. Wet n wild seeks to be responsive to product trends, consumer feedback, and relevant social/cultural moments.


We will teach you HOW to use our products! Check out our latest tutorials right here.

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Our obsession? Trendspotting.

For this reason we have so many Limited Edition Collections, to give you all the trends and seasonal products you need.

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Our products have always been some of the best value on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you.


wet n wild’s #BreakingBeauty mission is to defy outdated, traditional beauty standards and celebrate all beauty. Whether you’re androgynous, athletic, or angelic – and no matter your shape, size, height, race, ethnicity, etc. – we want you to feel confident being uniquely you.

It’s time to do your thing and slay!

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*Based in Los Angeles, wet n wild® is the cruelty free, bold and trusted beauty brand for on-trend women who wants to express at the best themselves. Built by a 30 years promise to always provide quality for an incredible price. wet n wild® creates a unique beauty experience within the cosmetic industry for women, inclusive of all ages, ethnicities, skin colour and economic status: it is on-trend in shades, a leader in package design, and a fast-follower in formulation.