wet n wild is colour. A trend-setting brand. For many people around the world, wet n wild was the way into the world of beauty. Through unwavering and unexpected value, wet n wild empowers beauty lovers with affordable quality basics, experimenting with colours, trends and access to innovation. wet n wild lets you simply be you. wet n wild has made budget beauty accessible to mass audiences since 1979. We continue to reinvent the meaning of value with high-performance essentials and new innovations.

wet n wild starts as everyone’s first beauty brand and surprises by going bigger and better with each new launch. With wet n wild you can shop with freedom and ease. wet n wild delivers makeup for performance, for accessibility, for play. wet n wild gives people the freedom to choose from a full range of coloured MegaLast lipsticks to a vast range of foundations and concealers from the PhotoFocus line championed by beauty influencers and makeup artists alike, up to the irresistible ColorIcon 10-Pan and 5-Pan Eyeshadow Palettes for shine, matte, sparkling shades with a huge range of colours!

Everyone is WILD for wet n wild!

See our expanded categories online. See our best selling products. See our updated and more colourful brand that stands out amongst other brands.