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Let’s face it: Skincare can be confusing. With so many products how are you supposed to know what your skin needs? It’s simple. Find your icon. Our handy icon system is a quick reference guide here to help ensure you’re using the right products and ingredients to achieve your skin goals. Look for the icon (found on each product’s page and packaging) that matches your concerns to get the results you’re looking for and since your skin is multi-faceted (like you), most products feature more than one icon so you can tackle several concerns at once.
All skin types
Everyone will find something to love here, particularly everyday essentials like clean face washes and daily sunscreen. Packed with good-for-skin ingredients, items with the smiley face icon build the foundation of your skincare regimen. It’s also an easy way to shop for someone else without knowing details about their skin.
Ageing skin
Whether you’re starting to notice loss of firmness and fine lines or are trying to prevent future damage and premature ageing, spot the hourglass icon to find serums and treatments (hello, retinol!) that target the many signs of ageing. Reap benefits like speedier skin cell turnover, smoother, more supple skin, and a glowing complexion.
Problem skin
Breakout-prone? Clogged pores? Use the bullseye to load up on ingredients like salicylic acid, niacinamide, witch hazel, and more. From antibacterial cleansers to oil-control serums, turn here to clear and calm stressed out complexions of all ages.
Dullness
Be on the lookout for the sun icon if you’ve got dark spots, uneven skin tone, or simply want to add some glow to a lacklustre complexion. These products—made with skin-brightening heroes like vitamin C, niacinamide, and exfoliating acids—are your go-to if you’re feeling dull.
Dryness
Whether your skin is perpetually dry or simply feeling a bit dehydrated, look out for the cactus icon. You’ll find moisturising, hydrating ingredients like coconut water, hyaluronic acid, and aloe leaf juice to smooth out or soothe tight, rough, flaky texture. Turn here to repair your moisture barrier and keep it in tip-top shape.
