Our top vegan beauty picks

We’ve rounded up the (plant-based) cream of the crop. Enjoy!

It's no secret that veganism is on the rise, but ‘going vegan’ is no longer just about the contents of your fridge. Oh no, it’s about what’s in your beauty bag, too. 

Gone are the days when you were limited in terms of vegan beauty products, now there’s a whole host of brands bringing the buzz. From The Ordinary and Urban Decay to Garnier and Mark Hill, some of the biggest names in the game have raised the bar with vegan-friendly products that don’t compromise on results.


What does vegan-friendly mean?

When something is free of all animal products and by-products (we’re talking things like beeswax, milk substance, egg whites and honey), it’s classed as ‘vegan-friendly’.

And what about cruelty-free? That means that neither the products, nor their ingredients, have been tested on animals at any point in the development process. Look out for the ‘Animal Test-Free’ logo or the ‘PETA Approved Global Animal Test Policy’ logo.

Curveball though – something that’s vegan is not necessarily cruelty-free (although lots of products are both), so it’s important to read up.

To help make your next vegan beauty haul that bit easier, we've handpicked some much-loved products. Let’s get to it!

KVD Vegan Beauty Tattoo Liner

The holy grail of liquid liner

KVD’s high-pigment, waterproof and smudge-resistant Tattoo Liner features a teeny tiny tip to make application super precise. Whether you’re a bit of a newbie or a total pro, perfecting a cat eye has never been so easy.

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The Hair Lab by Mark Hill Smoothing Serum

Introducing your hair’s new BFF…

Enriched with plant extracts and essential oils, Mark Hill’s weightless serum nourishes locks and controls frizz. For a totally smooth and shiny finish, apply through t