Prepare to get hooked. Vice Lipstick comes in a massive lineup of 100 addictive shades and six indulgent finishes—our biggest lineup yet!

Our shade range has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it’ll make your head spin, there’s something for everyone—from new shades to cult favorites you thought you’d never see again. Several shades were inspired by some of our other lip products (and even our Eyeshadows and Eye Pencils!).

Our huge assortment also includes more finishes than ever before:

MEGA MATTE: super-intense matte

COMFORT MATTE: our creamiest matte

CREAM: the original: creamy, badass luxury

METALLIZED: cream with a high level of pearl

SHEER: a punch of color with a sheer, shiny finish

SHEER SHIMMER: slightly transparent finish with floating pearl and a smooth texture

The pigment load in Vice Lipstick is insane! Just one swipe provides an unbelievable laydown of color. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion.

This creamy formula is loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. And Vitamin C and vitamin E provide a hit of antioxidants.

Vice Lipstick comes in a modernized, luxed-up version of our original lipstick case that looked like a shotgun shell. It’s new, but speaks to our roots. The faceted gunmetal case has a gold base and debossed lettering, and our custom-designed lipstick features an embossed “UD.” We even added a shade-matched label (including the shade name and finish) to make it easy to find the right color within the depths of your bag.