UOMA – pronounced OMA (uh-mah) means beautiful and we believe that beauty begins the instant you choose to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for everyone.
UOMA Beauty is radically inclusive and is proud to be a black-owned cosmetics brand. Founded by Nigerian born, LA and London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, groundbreaking, and created for all.
At UOMA we are an empowered society. Our race is human, our people are free, our expression is colour. All are welcome in this beautiful tribe.
UOMA values & beliefs
Self- expression – “Authentic beauty is the absolute form of self-expression.”
Colourful living – “We honour life in all its vibrancy and colour.”
African Pride – “We are not African because we are in Africa, we are African because Africa is in us.”
Empowering tribe – “A courageous woman inspires those around her – empowered women empower others.”
Inclusivity – “Everyone deserves to walk into the Beauty Hall and feel exhilarated and included.”
Beautiful rebellion – “We must be bold and outspoken to challenge antiquated conventions.”
Listed by WWD as one of the 50 most progressive executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, is a rebel with a cause and an objective to go off the well-beaten path to rewrite the rules of inclusivity and diversity. A visionary and an accomplished beauty industry executive, Sharon has had a career that has spanned multiple continents and has worked with major multinational beauty and consumer brands including Revlon, L’Oréal, PepsiCo, GSK and most recently Beneﬁt Cosmetics.
As the creative director of UOMA Beauty, Sharon has taken a very direct approach to create a forward-thinking make-up range that’s progressive and uncompromising. She draws inﬂuence from her Afro heritage and infuses it with ﬁerce modernity to create a truly original aesthetic. The collection is made of products that are groundbreaking in innovation, aesthetically attractive with instant payoff, skin-loving, delivers maximum pleasure to all the senses and most of all suitable for all skin tones.