Born This Way

The complete collection of natural make-up inspired by the beauty of real skin tones

Available in 35 shades!

Born This Way

Inspired by “I woke up like this” perfection, our Born This Way collection will give you coverage so undetectable they’ll think you were Born This Way!

A beauty leader for complexion products with 35 shade foundations, concealer and powders. With medium-to-full coverage that effortlessly diffuses the line between make-up and skin for a naturally flawless finish.

Infused with key skin-loving ingredients, Hyaluronic Acid gives a smoother and more youthful appearance. Alpine Rose helps empower skin’s health and resilience, whilst Coconut Water aids in replenishing skin’s moisture levels for all day hydration. Your skin has never felt as good as it looks!


Available to click and collect at your nearest store!

Undetectable medium-to-full flawless coverage

Born This Way Multi-Use Super Coverage Concealer 

Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.


Born This Way 24-Hour Matte Foundation

Our fan-favourite Too Faced Born This Way Foundation has been reimagined in an oil-free, matte formula with 24-hour staying power that will take you from work to play and everything in-between.


Find out more at your local store & treat yourself to a FREE 10-minute quickie service. Selected stores only. 

Must-have natural nudes

Palettes inspired by the beautiful Born This Way Foundation shades and created to compliment all skin tones.

Born This Way Palettes

Our must-have Born This Way Eyeshadow Palette has 16 highly pigmented, modern nudes, ranging from flattering mattes to sultry metallics perfect for no make-up make-up or a standout smoky eye.

Enhance your complexion and add a natural glow with our Born This Way Highlighting Palette, available in four unique shades. With three finishes, create your own custom highlight.

All infused with the same skin nourishing benefits as the Born This Way collection!

Find out more from the experts with tips & tricks from Too Faced make-up artists.