Sol de Janeiro Brazilian Joia™ Strengthening + Smoothing Shampoo 90ml
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A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*—in the cult fave Brazilian Bum Bum Cream scent. Brazilian Joia™ shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology™ instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.
Clinical Results: Compared to control when shampoo and conditioner are used together; testing was conducted by an independent 3rd party lab:
- Hair is 2 times stronger
- 54% reduction in breakage
- 74% of split ends mended
Suitabe for Straight, Wavy, Curly, Fine, Medium, and Thick
How to use
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.
Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, PETA-approved cruelty-free, and gluten-free.
Country of origin: USA
SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.
Brazil Nut: Rich in selenium to deeply nourish and strengthen hair while protecting against breakage.
Coconut Oil: This best-loved multi-tasker promotes scalp health and brings luster and moisture to hair.
Cupuaçu Butter: Fortifying and frizz-fighting with essential healthy hair fats.
Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged, brittle hair and bring vital shine.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5)