ABOUT SHEA MOISTURE
Shea Moisture is first and foremost a family brand, and is the legacy of our grandmother, Sofi Tucker.
Grandma Sofi was widowed at 19 and, to support her family, she made and sold her handcrafted shea butter soaps and other creations in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside, and her products were sought after.
She handed down her recipes to grandson, Richelieu Dennis, who incorporated four generations of her wisdom into his hair and skincare. Today, Cara Sabin is the CEO of SheaMoisture, and continues to champion the family legacy and strong commitment to community.
Our collections continue to be made in culturally authentic ways, to preserve the efficacy, benefits and rich history.
10% of sales from our Community Commerce collections go straight to the 15 communities we source ingredients from, providing them with access to clean water and healthcare as well as economical and educational opportunities.
WHICH PRODUCT IS RIGHT FOR YOU?
JAMAICAN BLACK CASTOR OIL
Perfect for those who regularly colour, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles.
Formulated with Jamaican black castor oil and certified organic shea Butter to help promote natural growth by strengthening damaged or chemically processed hair, reducing breakage and the resultant shedding. Peppermint oil helps invigorate the scalp for a tingling experience.
COCONUT AND HIBISCUS
This glowing range contains a nourishing blend of shea butter, coconut oil and hibiscus extract, which helps to moisturise and improve skin tone whilst naturally illuminating. Also formulated with added songyi mushroom, vitamin E, vitamin K, iron and fatty acids.
AFRICAN BLACK SOAP
A time-honoured beauty secret that has been used for centuries throughout Africa, Shea Moisture’s African black soap is an indulgent beauty potion which helps to pamper severely dry skin.
100% VIRGIN COCONUT OIL
This Hydrating range is perfect for all hair types. Formulated with a nourishing blend of 100% virgin coconut and shea oils, cream. Coconut Milk and Acacia Senegal that helps provide renewed hydration, manageability and shine. Leave hair wrapped in a light coastal coconut breeze.
MORE FROM SHEA MOISTURE
SHEA MOISTURE
Shea Moisture is a range of natural haircare products designed to tame curls, restore hydration levels, improve hair texture and leave hair looking and feeling healthy.
Some of their bestselling ranges include the Shea Moisture Coconut and Hibiscus to enhance curls, Raw Shea Butter to add essential moisture into dry and dehydrated hair, Jamaican Black Castor Oil to strengthen the hair and restore its natural state, and Superfruit Complex 10 to help restore colour vibrancy and protect sensitised hair.
Each range is infused with a blend of active botanicals and natural ingredients including shea butter, coconut oil, mango seed butter and silk proteins. It also has a range of bath and body products designed for soothing, hydrating, illuminating and energising the skin.
Each product is made with organic and natural ingredients that are sustainably sourced and never tested on animals. Certified by Ecocert SA
