Rituals helps you to slow down, to find happiness in the smallest of things. It is our passion to turn everyday routines into more meaningful moments.

Rituals is a brand that seeks to calm our minds, indulge our senses and energise our bodies. Inspired by ancient philosophies from the East, each collection focuses on bringing inner peace and happiness. We hope to enrich your life by using unique signature fragrances that are carefully designed and composed by the world’s finest perfumers, creating an extensive collection of luxurious yet affordable products for home and body, for both men and women.

Believing that it’s incredibly important to take time for ourselves so that our minds and bodies have the time and space they need to slow down and relax, we invite you to discover our core collections: Sakura, Mehr, Ayurveda, Jing and Samurai. Each collection draws on ancient Eastern tradition and seeks to re-balance our senses.