Maybelline Lasting Drama Gel Eyeliner

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Maybelline Lasting Drama Gel Eyeliner

Our 1st Catwalk-inspired liner:
Oil-free formula holds concentrated pigments in a clear gel base.
Smudge and water resistant. Contains a professional brush and lasts up to 24 hours.
Our most intense line for lasting drama.

Safe for sensitive eyes and ophthalmologist-tested.
Contact lens safe.

How to use

Product Care
Close jar after every use.
Clean the brush with tissue after use.
Use waterproof eye make-up remover.

For best results
Defined Look
Define - In small strokes, glide liner across lash line from inner to outer corner.

Dramatic Look
Define - In small strokes, glide liner across lash line from inner to outer corner. Enhance - Extend and thicken line from outer corner up towards brow; wing out for extra drama.
Removes easily with Expert Eyes® Moisturizing Eye Makeup Remover.


Caprylyl Methicone
Synthetic Fluorphlogopite
Silica Silylate
Disteardimonium Hectorite
Calcium Aluminum Borosilicate
Propylene Carbonate
Tin Oxide
Aloe Barbadensis Extract / Aloe Barbadensis Leaf Extract
[+/- May Contain CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, Mica, CI 77007 / Ultramarines, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 42090 / Blue 1 Lake] more less

Delivery options

Click & Collect
Collect from one of 2,200 stores. £1.50 or free when you spend £15 or more.

Standard Delivery
£3.75 or free when you spend £25 or more.

Next Day Delivery
Order by 10pm (subject to change during promotions), available 7 days a week for £4.95. This may not be available during public holidays or weekends in between public holidays. Usually delivered between 8am and 9pm. The earliest delivery date for these orders will be shown at the checkout.

Named Day Delivery
£3.95 - choose a weekday within the next 14 days for delivery.

For more information see our delivery help or view our returns policy.

Maybelline Eye Studio Lasting Drama Gel Liner 4.5 5 154 154
This stuff is amazing!!!! Highly recommend! I was running out of my ususal liquid eye liner and saw this on offer for £5.99 and thought I'd give it a go. You only need a tiny little bit on the end of the brush and you can apply different thickness of liner depending on the angle of the brush. I only dipped it once and managed to do both eyes with precision and ease...and that was the first time of using it! It also lasts for ages during the day. I would reeeeeeally recommend this! Definatly buy it again! February 24, 2011
This is love. I've never had much luck with eyeliners when it comes to smudging, even ones that profess to be waterproof, all-day-lasting etc. They all invariably end up either halfway down my face or blurred and faded by the end of the day. Not this one. The product comes in a cute little round bottle, but don't let the size put you off- the tiniest amount is needed per application. It glides on like butter in a strong, well-pigmented line, and the brush that comes with it is perfect when it comes to controlling the sort of line you want, and distributing the eyeliner evenly. Best of all, it doesn't budge. I got some fluff in my eye a few hours after application, and despite eye-watering and a bit of rubbing, it's still there. Farewell, old eyeliners, you shall remain a part of my 'smokey eye' looks from time to time- but today, I have a new favourite. <3 February 27, 2011
STOP WHAT YOU ARE DOING AND GO BUY THIS PRODUCT!!! I can honestly say I have never loved an eyeliner product as much as this one! I never usually bother wearing liquid eyeliner as it just seems too much effort but this gel takes hardly any time at all. You only need the tiniest amount and it lasts all day. Lastly, those who take a little bit more time and precision or those who are new to eyeling products, you should give this one a go! It stays creamy all throughout application and doesn't flake at all. What more could you ask for? :) March 2, 2011
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