Max Factor was behind the most famous beauty transformations in the world. Through his collaborations with Marilyn Monroe, Ava Gardner and Marlene Dietrich, make-up as we know it was invented by Max Factor himself during Hollywood’s Golden Age. His vision continues today through our award winning, high-quality products that provide makeup-artist inspired techniques and effortless, everyday glamour.

Looking for an airbrush, flawless finish from your foundation? Try our best selling Facefinity All Day Flawless Foundation. It’s a 3 in 1 primer, concealer, foundation formula for 24hr longwear. Have you heard the hype about our award winning False Lash Effect mascara? Bigger, bolder lashes without the fuss of falsies! Treat yourself with our luxury, Vitamin E & shea butter formula of Colour Elixir Lipstick. The luxury gold packaging makes it perfect for gifting. Get a salon finish from the comfort of your own home with Nailfinity Gel Colour. The simple two-step formula provides gel-like nails without a UV light!

Max Factor is the only brand that puts over a century of professional expertise and artistry into your hands. We’re here to help you tap in to your personal star power and reveal your most extraordinary you.

*Survey conducted by Home Tester in April 2023. 88 testers received and tested the Facefinity All Day Flawless Foundation.