Casting Natural Gloss

Discover the NEW Casting Natural Gloss hair dye from the UK’s No.1 no ammonia brand*

Woman with brown curly hair looking into the camera holding the L'Oreal Paris Casting Natural Gloss

Say Hello to Casting Natural Gloss, our new semi-permanent hair dye colouring kit!

Our conditioning colouring gloss gives your hair a natural looking result and healthy-looking hair that's easy to use and perfect for first time colourers. Comes in a no ammonia formula and lasts up to 28 shampoos.

A before and after side by side of a woman's hair, looking glossier, shinier and less frizzy
The results

Casting Natural Gloss leaves your hair up to 3x glossier, shinier and silkier. When tested, 94% of women of saw no visible damage.**

Treat your hair to a gloss-over today!


Easy to use & perfect for first-time colourers

Three women with different hair types, textures and colours all looking at the camera smiling
What is semi-permanent?

Semi-permanent hair colour is a type of oxidative tint that uses a lower % of hydrogen peroxide to transform hair colour for up to 28 washes.

The length of time hair remains coloured will vary depending on your hair condition, hair care used, heat styling, sun exposure, frequency of shampooing, exposure to chlorine and much more!


*2023 Nielsen lQ data, value and unit sales, Colourants Client defined, 52 w/e 10/03/23 United Kingdom Total Coverage
**291.6 Consumers agree out of 307.