L'Oreal Preference Platinum Extreme Platinum Blonde Permanent Hair Dye

L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, Extreme Platinum, up to 9 level lift.

Preference by L'Oréal Paris is an expert of fade-defying hair colour. Go from brown to Platinum Blonde in just 1 step. The permanent hair dye provides a rich and long lasting hair colour with optimal grey hair coverage. Enriched with purple dyes to prevent a brassy effect.  A reinforcing purple conditioner that intensely nourishes hair and reduces breakage, for up to 5x stronger hair* (instrumental test)

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