About Liz Earle Beauty Co.

The Story of Liz Earle Beauty Co.

Since 1995, Liz Earle Beauty Co. has created beauty products that deliver real, visible results for women of all ages and skin types. Over 25 years later, the brand has grown from a single store on the Isle of Wight to one of the UK’s most-loved botanical brands, keeping naturally active ingredients, cruelty-free principles and care for you at the heart of everything they do.

While the brand’s co-founders, Liz and Kim, are no longer part of Liz Earle Beauty Co., the brand continues to uphold the principles they set out from day one.

Love is the principle at the heart of the botanical brand. It is poured into every product, every ingredient, every experience, all to make a genuine difference to your skin and make you feel special.

Inspired by nature

Liz Earle Beauty has always believed in the potent power of naturally active ingredients and were among the first to make sourcing botanicals for their unique efficacy a priority. They are committed to sustainable sourcing and building relationships with growers and farmers, not only to ensure the quality of their ingredients, but also to monitor their impact on the environment, the community and fair working conditions. After all, beauty is more than just skin deep.

The three step routine

Liz Earle Beauty’s real eureka moment came with one of its very first products –the now bona fide skincare icon Cleanse & Polish™ Hot Cloth Cleanser. One of the first two-phase cleansers ofits kind and unlike anything the industry hadseen before, this revolutionary product continuesto deliver great results – affordable luxury thatreally does deliver on its promise. Joined byanother 1995 botanical creation, hydrating,alcohol-free toner Instant Boost™ Skin Tonic and the 2020 reformulation of their Skin Repair™ Moisturisers, they form the brand’s classic three step skincare routine – the foundation of healthy, radiant-looking skin. The best part? It’s suitable for all skin types, even sensitive skin.

Step 1. Deeply cleanse & gently exfoliate

Presented with over 140 awards and counting, kind-to-the-skin, non-stripping Cleanse & Polish™ Hot Cloth Cleanser leaves skin looking clear and glowing.

Enriched with sustainably sourced cocoa butter to soften, smooth and moisturise, and rosemary, chamomile and eucalyptus to tone, soothe and purify – this rich cream formula has a deep cleansing action that instantly melts away pollution, impurities and make-up, even stubborn mascara, for radiant and clearer-looking skin that feels balanced, smooth and comfortable.

Used in partnership with the pure cotton cloth, it provides gentle but effective exfoliation, lifting away dead cells from the skin’s surface to reveal smoother, clearer and brighter-looking skin without leaving it feeling stripped. Skin is perfectly prepped for your next steps.

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Step 2. Tone

Instant Boost™ Skin Tonic soothes after cleansing, while perfectly priming skin for your moisturiser. Gentle and alcohol-free, this floral scented toner provides a boost of hydration that prepares skin for optimum moisturisation.

Formulated with aloe vera to hydrate, calendula, chamomile and cucumber to soothe and refresh, plus antioxidant vitamin E, Instant Boost™ brightens the appearance of skin, while the fragrant blend containing essential oils – including rose-scented geranium, lavender and sweet orange – uplifts.


Step 3. Moisturise

Moisturising is the fundamental final step in your daily routine, helping to lock moisture into the skin. Choose from three Skin Repair™ Moisturisers – Rich, Light or Gel Cream – to suit your skin’s changing needs. All enriched with a nourishing blend of British borage oil, smoothing avocado oil, soothing echinacea and natural source vitamin E, to leave skin feeling comfortable, supple and glowing with natural radiance.

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