IT COSMETICS

Celebrate your confidence

We are all beautiful without IT & beautiful with IT

Before and after shot of a woman smiling, wearing the IT Cosmetics CC Cream

Our mission is to empower you to feel your most confident! We are changing the conversation about beauty through our products, through our actions and through our belief that everyone is beautiful and deserves to feel their most beautiful. We celebrate you by putting skin love first and partnering with our board of plastic surgeons and dermatologists to create problem-solving products that deliver real results.

Why is IT Cosmetics so loved?

Woman smiling at the camera holding IT Cosmetics CC Cream in one hand and a make-up brush in the other

“As an IT Cosmetics Beauty Advisor, I love seeing my customer’s reaction when they look in the mirror after I’ve applied CC Cream on them. They feel confident and I hope they are in love with their reflection.”


– Tia, Boots Brompton Road London, IT Cosmetics Beauty Advisor

What does confidence mean to you?