Cookies

We use the following cookies on our website:

Cookie detailsFunction of cookie
Awin
aw2041
3rd party
Expires in 30 days
This cookie tells us where a user's click came from and the time and date it occured.
Awin
_aw_m_2041
1st party
Expires in 10 years
This cookie tells us where a user's click came from and the time and date it occured.
Awin
awinLink
1st party
Expires in 14 days
Created by Boots to recognise when a customer comes through an Awin link. This helps prevent fraud and rewards partners, publishers and customers correctly.
HasOffers
TopReporting
3rd party Expires in 30 days
Sales tracking to offer cashback and provide analytics to Boots.
Google AdWords
Conversion
3rd party
Expires in 90 days
This cookie tells Boots which customers have made a purchase after being directed to the website by Google AdWords.

We are conducting a study where Google matches customer information tied to our in-store transaction data with Google Ads user information – this is known as Google Store Sales Direct. The information collected is for research purposes – if you wish to opt out please visit https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en

Google Audience Sharing is a remarketing feature that lets us target consumers based on their past browsing behavior. To opt out, https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en
Google AdWords
Remarketing, ide
1st party
Expires in 90 days
Remarketing is a feature that lets us customise ads for people who have previously visited the site. To opt out, visit: https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en
DoubleClick, Floodlight
id, ide, gad, gads
3rd party
Expires in 730 days
Google uses cookies, like the PREF cookie, to help personalize ads on Google properties, like Google Search, particularly when you aren’t signed in to a Google account. It does this by setting a unique user ID. We also use one or more cookies for advertising we serve across the web.

One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain doubleclick.net. Another is stored in google.com and is called ANID. We use other cookies with names such as DSID, FLC, AID, TAID, and exchange_uid. Other Google properties, like YouTube, may also use these cookies to show you more relevant ads.

We also use cookies for advertising we serve outside of Google. The main advertising cookie is called ‘id’ and it is stored in browsers under the domain doubleclick.net. Google uses others with names such as _drt_, FLC, NID and exchange_uid.

DoubleClick uses cookies to improve advertising. Some common uses are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Read more here: https://policies.google.com/technologies/types

If you opt out of ad personalisation using Google’s Ads Settings, you will no longer receive personalised advertising from Google but you will still be used for performance reporting. Read more here: https://adssettings.google.com/anonymous?sig=ACi0TCiK91JeIjpChkC20plCgm6U3-RQAeBWa_B2eYaQTgMgXh5MHsAVSqum22RNehggDv18BNhcSc_1sR-vCFmO3L4_7W2H0g&hl=en

We are conducting a study where Google matches customer information tied to our in-store transaction data with Google Ads user information – this is known as Google Store Sales Direct. The information collected is for research purposes – if you wish to opt out please visit https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en

Google Audience Sharing is a remarketing feature that lets us target consumers based on their past browsing behavior. To opt out, https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en
Ratings and Reviews (Bazaarvoice)
BVID, BVBRANDID, BVSID, BVBRANDSID, rfv_11710108_Helpfulness, ARPTH, Ai, BIGipServerprod-c5c-prr-http, bvgacefRatingsAndReviews, bvgacefAskAndAnswer, ai, rm, prr-sip, qa-sip, sy-sip, cp-sip, pfv_(ID), rfv_(ID), rhf_(ID), rif_(ID), qfv_(ID), qhf_(ID), qif_(ID), afv_(ID), ahf_(ID), aif_(ID), abaf_(ID), sfv_(ID), shf_(ID), sif_(ID), srf_(ID), cfv_(ID), chf_(ID), cif_(ID), io_temp (Web SQL local database), 'r-commented-(ID) s-commented-(ID)', social-answering, goto, scroll-to-story-id, bvReturnPosition, bvOpenedQ(ID), bvProfileActiveTab_(ID), bvScrollPositionX, bvScrollPostitionY, bvScrollToElementID, bvScrollToElementOffset, displayTypePReferredRR, displayTypePReferredQA
1st and 3rd party
Expires in 13 months
Boots uses a tool to manage the collection, storage and display of product ratings and reviews. Ratings and reviews give you a way of viewing what other customers thought of products you're interest in. It also provides a good way for you to give feedback on products you've purchased.

Please see http://www.bazaarvoice.com/uk/privacy-policy/. Boots is not responsible for the content of external websites for information about BazaarVoice cookies.

Microsoft Bing
ti, ver, mid, evt, p, r, ec, ea, ev, el, gv, gc, ifm, rn, tl,kw, lt, lg, sc, sh, sw, pl, sid, msclkid, _uetmsclkid
1st party
Expires within 13 months
We use Bing Ads to promote Boots.com online. To more effectively market our products and services, we use a cookie to record your transaction.

A UET tag records what customers do on the website, then Bing Ads starts collecting that data which allows website administrators to create conversion goals to track conversions or target audiences using remarketing lists. UET is a prerequisite for conversion tracking and remarketing in paid search.

UET collects the following data and Bing Ads retains it for 180 days. UET also collects the IP address and the Microsoft cookie (with an expiration date of 13 months). This cookie contains a GUID assigned to the user’s browser, and/or an ID assigned to a user as long as it authenticated through their Microsoft account. In general, the cookie in the relevant domain and IP address are always passed with every http request and not just via UET. Bing Ads doesn't resell this data to third parties or share it with other advertisers. To read more, visit https://help.bingads.microsoft.com/#apex/3/en/53056/1

ti: Universal Event Tracking (UET) is a way for advertisers to report user activity on their websites to Bing Ads. They do this by installing one site-wide tag. UET is a prerequisite for advertisers to track conversions or showing customers ads after they've left a website without buying anything.
ver: identifies the version of UET being used
mid: Once the UET tag is installed by the advertiser across their website, this cookie reports user activity on the advertiser website to Bing Ads.
evt: This cookie shows the difference between the basic effort of a page loading and a customer performing an action on the page. The advertiser chooses what actions the customer performs ('custom events') that they are told about.
p: Identifies webpage.
r: Identifies referrer URL.
ec, ea, ev, el: These are needed if advertiser chooses to use custom events for tracking conversion or showing customers ads after they've left a website without buying anything.
gv: Needed if advertiser chooses to track variable revenue.
gc: Needed if advertiser chooses to track variable revenue.
ifm: Indicates if the tag comes from within an iFrame. An iFrame acts as a container on a webpage which can display other web pages.
rn: Handles browser cache.
tl: Used to construct digital signature so that we can detect fraud
kw: Identifies keyword that successfully found the web page
lt: Identifies page load time
lg: Identifies browser language setting
sc: Identifies screen color depth of user
sh: Identifies screen height of user
sw: Identifies screen width of user
pi: Identifies digital signature of user - one way hash of tl, lt, lg, sc, sh, sw.
sid: Session ID, which is unique per domain and is used to improve the accuracy of conversion tracking. UET sets a first-party cookie on a site’s domain for this parameter.



msclkid, _uetmsclkid: Ad click information, generated at ad click time and attached to the landing page URL when auto-tagging of Microsoft Click ID is enabled. The Microsoft Click ID has 1N added to the end if cookies are blocked by the browser and the msclkid parameter is in the landing page URL.


Rich Relevance
mvt, mvtdebug, rr_rcs,cv
1st party
Expires in 365 days
These cookies are used for tracking multi variant testing and matching users across sessions.
Cloud.IQ
JSESSIONID
3rd party
Expires in 30 minutes
This is a cookie we use to identify users and their journeys on our website.
Cloud.IQ
ciq_category
3rd party
Expires in 1 day
This cookie is used to capture information about categories of products sold on our website.
Cloud.IQ
ciq_deleted_basket_clickthrough
3rd party
Expires in 1 day
This cookie is used to capture information about users who delete items from their basket.
Cloud.IQ
ciq_deleted_items_campaign
3rd party
Expires in 1 day
This cookie is used to store site log-in and checkout log-in email adddresses
usbls
1st party
Expires when browser session ends
Function of cookie: Usabilla uses this cookie for campaigns targeted to visitors new or returning to the site. This cookie is used to track which category applies to users and to then show the campaign to the right users.
Maxymiser
mmapi.store.p.[0..N] (is set if storage is cookie)
1st party
Expires in 365 days
Boots uses this cookie to store customer profile information, anonymous visitor information and historical visitor profile (which includes things like experiences tailored to customers and tracked actions). We also use this cookie to help us test different website functionality to some users.
Maxymiser
mmapi.store.s.[0..N] (is set if storage is cookie)
1st party
Expires when browser session ends
Sends data about the way customers get around the Boots website to Maxymiser, a company that tests different website functionality for us. If customers have personalised their profiles, this cookie means they see custom attributes relevant to them throughout the site. It captures campaign data from the site pages and means that any Maxymiser user who has been authenticated to work on Boots.com can make changes.
Maxymiser
mmcore.tst (obsolete)
1st party
Expires in 10 days
This cookie tests to see if customers have enabled cookies to run in their browser.
Maxymiser
mmapi.p.{name} (is set if storage is cookie-key-value)
1st party
Expires in 365 days unless set for another value
This cookie helps the site to remember you from your last visit. It includes customer profile information, personalisation criteria for customers, and tells us where any external visitors come from.

We also use this cookie to help us test different website functionality to some users. It captures campaign data from the site pages and means that any Maxymiser user who has been authenticated to work on Boots.com can make changes.
Maxymiser
mmapi.d.{name} (is set if storage is cookie-key-value)
1st party
No set expiry time
This cookie sets data dynamically to support cross-domain APIs, which helps content from third parties appear in your browser. The cookie also sends data about the way customers get around the Boots website to Maxymiser, a company that tests different website functionality for us.
Maxymiser
mmapi.e.{name} (is set if storage is cookie-key-value)
1st party
No set expiry time
This cookie helps Boots see how popular different pages are to users.
Maxymiser
maxymiser.optout
3rd party
Lifetime expiry
This cookie is not set by default. It works out if visitors should see different pages as Boots do tests to see what pages users like best.
Maxymiser
maxymiser.pd
3rd party
Expires in 365 days
This cookie tracks visitor IDs and visitor profiles. This cookie is not set by default. It works out if visitors should see different pages as Boots do tests to see what pages users like best.
Maxymiser
maxymiser.mmid
3rd party
Expires in 365 days
This cookie tracks anonymous visitor IDs. This cookie is not set by default. It works out if visitors should see different pages as Boots do tests to see what pages users like best.
usbl.#.c.#
1st party
Expires after the session
Function of cookie: Usabilla collects user feedback to improve your website experience
IBM WSC
WC_ACTIVEPOINTER
1st party
Expires after the session
This cookie contains the Store ID of the session and helps to manage the active session
IBM WSC
WC_CartOrderId_11352
1st party
Expires after the session
This cookie is used to store the retail basket order number for the session and helps to manage the active session
IBM WSC
WC_CartOrderId_11355
1st party
Expires after the session
This cookie is used to store the pharmacy basket order number for the session and helps to manage the active session
IBM WSC
WC_CartTotal_nnnnnnnnnn
1st party
Expires after the session
This cookie is used to store the basket order value
IBM WSC
WC_DeletCartCookie_11355
1st party
Expires after the session
This cookie is used to manage deletion of cookies during the session
IBM WSC
WC_PERSISTENT
1st party
Expires after 30 days
This cookie is used so returning customers have the right user id, language id and currency to personalise their experience
IBM WSC
WC_SESSION_ESTABLISHED
1st party
Expires after the session
This cookie is created the first time a session is established. Once it exists, it proves the session is active
IBM WSC
WC_USERACTIVITY_nnnnnnnnnn
1st party
Expires after the session
Used to remember user id and manage login time
IBM WSC
WC_timeoffset
1st party
Expires after the session
This cookie stores the time difference between browser time and GMT
IBM WSC
Apache
1st party
Expires after the session
This cookie is a default Apache cookie set by the HTTP server
IBM WSC
JSESSIONID
1st party
Expires after the session
This cookie is a default Java/JSP cookie that is created when session is created
IBM WSC
_bdccookie_bsktSumm
1st party
Expires after 30 days
Used to hold the basket summary information displayed in the header
IBM WSC
_bdccookie_cm_data
1st party
Expires after the session
Collecting website statistics helps us understand website traffic and visitor activity. This provides us with information about how our site is being used and any errors, so we can make suitable improvements.
IBM WSC
_bdccookie_coRetURL
1st party
Expires after the session
We use a temporary cookie to remember your previous web page whilst you use the Boots checkout in case you need to go back.
IBM WSC
_bdccookie_delprom
1st party
Expires after the session
This cookie helps with the functionality of the website
IBM WSC
Compareitems_nnnnn
1st party
Expires after the session
This cookie helps with the functionality of the website
Incapsula
incap_ses_
1st party
Expires after the session
This cookie relates HTTP requests to a certain session
Incapsula
nlbi_
1st party
Expires after the session
To ensure requests by an internet client are sent to the same origin server
Incapsula
___utmv*
1st party
Expires after 900 seconds
Used for testing internet client behaviour
Invite Media
partner_uid
3rd party permanent
Expires after 13 days
This cookie allows users to share the page
Quantcast
openx
3rd party permanent
Expires after 13 days
This cookie provides website rankings, and collects user data for use in advertising campaigns
Olapic
__olapicU
3rd party
Expires after 1 month
This cookie helps users share pictures to and from their social media accounts
Google Analytics
_ga
1st party permanent
Expires in 2 years
This cookie distinguishes users from each other.
Google Analytics
_gid
1st party permanent
Expires in 24 hours
This cookie distinguishes users from each other.
Google Analytics
_gat, _gat_nnnnnnnnn
1st party
Expires in 1 minute
This cookie stops too many users from accessing the website.
Sessioncam
sc: UserId
1st party permanent
Expires in 365 days
The SessionCam console can identify recorded sessions from the same user, so multiple visits from the same user can be bundled together. This cookie can aggregate these visits.
Sessioncam
sc: Status
1st party
Expires after the session ends
This cookie stores whether SessionCam can record the sessions or not. This cookie also controls whether ServiceTick web surveys can launch from this hostname.
Sessioncam
sc.ASP_NET_SESSIONID
1st party
Expires after the session ends
This cookie provides the details needed to compile a recording showing different pages a user visited during a unique visit to a website.
Sessioncam
sc.ASP_NET_SESSIONID
3rd party
Expires after the session ends
This cookie is used when users visit other Boots websites within one unique session.
Sessioncam
SessionCamtestCookie
1st party test cookie
Expires immediately


This cookie is set when SessionCam initialises and is only ever used to ensure Boots can read and write cookies. Once this cookie has been set it is deleted immediately and if the cookie fails to set, SessionCam will not attempt to record.
AOL and OATH
ACID
3rd party
Expires in 730 days
Identifies a user to measure how media activity performs. This cookie also segments out users who visit the site and don't purchase anything to advertise to them again.
AOL and OATH
APID
3rd party
Expires in 366 days
Identifies a user to measure how media activity performs. This cookie also segments out users who visit the site and don't purchase anything to advertise to them again.
AOL and OATH
ASCID
3rd party
Expires at the end of the session
This cookie restricts the number of times a user will see an advert.
Flashtalking
flashtalking1
3rd party
Expires in 730 days
This cookie separates out different customers and anonymises users, so your personal information is detected. It can tell when users last saw a Boots ad and can target ads to users who did not purchase onsite. Users can opt out of this cookie.
Quantcast
d
3rd party
Expires in 90 days
This cookie is used to identify a new user of the website and to work out if they should be shown ads after they did not purchase onsite.
Quantcast
mc
3rd party
396 days
This cookie contains a unique Quantcast measurement ID used for conversion and performance reporting
Xaxis
anj
3rd party
Expires in 91 days
This cookie is a segment pixel, which works out where anonymised users fall in the business' segmentation model
Xaxis
sess
3rd party
Expires in 1 day
This cookie reports on conversions
Xaxis
uuid2
3rd party
Expires in 90 days
This cookie is a segment pixel, which works out where anonymised users fall in the business' segmentation model
Xaxis
id
3rd party
Expires in 395 days
This c