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FENTY BEAUTY
Rihanna was inspired to create Fenty Beauty and Fenty Skin after years of experimenting with the best-of-the-best in beauty – and still seeing a void in the industry for products that performed across all skin types and tones.
Starting with Fenty Beauty Pro Filt’r Soft Matte Foundation, Pro Filt’r Hydrating Face Primer and Gloss Bomb, she launched a make-up line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
From Pro Filt’r Soft Matte Foundation and Hydrating Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. Most importantly, Rihanna creates make-up to inspire: “Make-up is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Get your essentials all in one click by shopping our sets and travel kits.
After changing the beauty game, she decided to take over the skincare world. Starting with cleanser, toner and moisturiser she launched Fenty Skin to “create amazing products that really work, that are easy to use, and everyone can get it on.”
