Information & Advice
By combining expertise with proven results in consumer testing, we'll continue to ensure No7's products are truly effective and meet women's beauty needs. It's this unique approach that has made No7 the UK's number one beauty brand.
2012 was a busy year, with the latest relaunch of packaging and counters in stores. No7 also created a UK beauty first - the Foundation Match Made Service - which allows women to discover the exact No7 foundation shade and type for their skin.
To celebrate its 70th birthday No7 treated itself to a facelift and relaunched in 2005 offering a more feminine look, with 300 new and improved products. In 2007 No7 Protect & Perfect Beauty Serum sold out across the country.
In 1995 No7 saw a massive relaunch, aiming to give the brand a more premium feel while retaining its value for money and accessibility. No7 consultants volunteered for charity - offering free skincare and make up sessions for women undergoing treatment for cancer.
The 1980's saw the cosmetics market become increasingly sophisticated, with No7 relaunching in 1986 and changing the shape of bottles, jars and compacts for a more modern feel. The same year No7 skincare for men was first introduced.
1971 saw No7 advertise on television for the very first time, and in the same year it become Britain's best-selling cosmetics range in Boots. The packaging stepped away from pastel shades and took on a terracotta, white and silver look. In the same year a lipstick cost 35p.
In 1965 the classic lipstick shade 'gay geranium' made its first appearance, and make up such as mix-match vanity palettes and nail colours were introduced. Eye colours such as blue mist, green pepper, truly beige, sea whirl and bronze beauty were popular at the time.
In 1952 the No7 range was relaunched branded- "Better and lovelier than before" - in gold and yellow packaging. Influenced by Hollywood, cosmetics became more sophisticated, with the first synthetic pearl pigment being developed to give a white, dewy effect.
The production of cosmetics came to a virtual standstill following the outbreak of war in Britain. However, limited supplies of No7 were available in utility packaging and the full range of products were re-introduced in 1949.
No7 launched in 1935 as a series of deluxe beauty preparations, with the brand marketed as 'The Modern Way to Loveliness.' And in 1937 women saw the first colour cosmetics introduced.
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