Max Factor False Lash Effect Mascara

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Product description

Unlike some other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a false lash effect.

Max Factor's biggest ever brush with 50% more bristles gives a sweep of never-ending volume for a glamorous look you never thought your own lashes could give you. 

False Lash Effect's biggest brush ever doubles lash size appearance vs. bare lashes.

  • Patented Liquid Lash™ formula coats lashes from root to tip.
  • No flaking or smudging gives lovely lash confidence.
  • Ophthalmologically tested.

Unleash your lash potential.

How to Use

  • Use an eyelash curler before applying mascara to shape your lashes and open up your eye area.
  • Look down into a mirror and work the mascara wand from side-to-side, root to tip.
  • Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look.
  • Wait until tacky before applying a second coat to your upper lashes.


Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Cera Carnauba, Alcohol Denat., Triethanolamine, Synthetic Wax, Polyvinyl Alcohol, Lecithin, Propylene Carbonate, Polyethylene, Tocopherol, Panthenol, Ascorbyl Palmitate, Glycine Soja Oil, Glycerin, Nylon-6, Xanthan Gum, Methylcellulose, Simethicone, Sodium Laureth-12 Sulfate, Oleic Acid, Glyceryl Oleate, Silica, Tetrasodium EDTA, Disodium EDTA, EDTA, Phosphoric Acid, Potassium Sorbate, Phenoxyethanol, Benzyl Alcohol,Ethylparaben, Methylparaben, Propylparaben, [+/- CI 77499, CI 77007, CI 77491, CI 77492, CI 77266]

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Max Factor False Lash Effect Mascara


4.36 out of 5 based on 381 user reviews Mascara

£10.99 or 1,099 points

13.1 ML £83.89 per 100ML


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Max Factor False Lash Effect Mascara 4.4 5 381 381
Its fab . . . . . until you try to remove it! I love this mascara and use it all the time. I recently purchased the 24hr mascara (pink rim) and as usual it went on perfectly and made my lashes look great but when i came to remove it, it was a nightmare. First i used facewash (twice) and then eye make remover and it looked like i removed it all until i got up in the morning and had panda eyes. It then took 2 more eye make remover pads to get rid of it. I had to bin it because i didnt want to continue rubbing my eyes so much to remove the mascara. 22 June 2012
unimpressed I love max factor make up but would not use this again it was not long wearing like it promises 29 June 2012
mascara I love this mascara because it stays on all day and doesn't smudge. It added a lot of length to my lashes and made them look fuller. 14 August 2012
  • 2015-10-08T15:16:29.283-05:00
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Max Factor False Lash Effect Mascara - Some other volumising mascaras only create volume at the base, the new False Lash Effect Mascara wraps each lash right to the tip for a false lash effect.

Winner of the Style Magazine 2009 Beauty Awards Best Mascara

Collect 40 points with this purchase

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