A fresh take on flawless

Discover Elizabeth Arden’s Flawless Start Hydrating Serum Primer & Flawless Finish Skincaring Foundation

Step 1: Flawless Start Hydrating Serum Primer

This multi-tasking product cares like a serum and preps like a primer for younger and brighter-looking skin. 

Formulated with hyaluronic acid to hydrate, the primer helps improve the look of skin and restores a youthful glow.

Powered by microfluidic technology, droplets of oil are suspended in a hydrating gel. Lightweight texture glides on and bursts onto skin with freshness and purity.

Prepares skin perfectly for Flawless Finish Skincaring Foundation.

Step 2: Flawless Finish Skincaring Foundation

24-hour wear

Offers oil control and long-wear comfort that won’t settle into fine lines and pores.

Shade range

40 natural-finish shades in a range of warm, cool and neutral undertones that offer buildable coverage.

Skin-safe formula

Dermatologist-tested, non-comedogenic ingredients nourish skin while correcting imperfections.


Made with 87% skincare based ingredients

• Hyaluronic acid: plumps and hydrates skin

• Vitamin C: brightens and evens skin tone

• Vitamin E: shields skin from environmental stressors

• Botanical blend: conditions & comforts skin 

Visible results*

• 90% of woman agreed their skin felt instantly moisturised

• 86% of woman agreed their skin felt moisturised for 12 hours

• 78% of woman agreed their skin felt smooth and supple for 24 hours while wearing


Identify your undertone

Warm undertones

• You have yellow, peach, olive or golden undertones

• Your skin tans easily

• The veins on your wrist look more green than blue 

Cool undertones

• You have pink, rosy or blue-ish undertones

• Your skin burns easily

• The veins on your wrist can look more blue or purple

Neutral undertones

• Your skin has aspects of both warm and cool

• Your skin could burn or tan

• It’s hard to tell if your veins appear more green or blue


*Based on consumer study of 50 women.