E.L.F.. X JEN ATKIN
The limited edition get-real edit is here
Power-packed formulas and fresh shades curated by the beauty boss herself. Watch to learn about the inspo behind the collection.
LET’S E.L.F.ING DO THIS PALETTE
The all-in-one palette for achieving an effortless chic look.
XXTRA LIP DUO
Perfectly paired lipstick and liner shades in creamy formulas for a rich, matte finish.
ZERO EFFORT LINER
Cream-to-powder pencil that can be used as eyeliner or smudged out for a diffused eyeshadow look.