e.l.f.
What does e.l.f. mean to you?
You already know e.l.f. is eyes. lips. face. - but it’s so much more.
That’s why we took to the streets of the UK for our newest campaign to ask real fans of the brand what e.l.f. means to them.
From beautifully bare to full glam, get your e.l.f. involved, scroll to explore and shop the looks from our campaign and tell us what e.l.f. means to
Shop your look
Eyes
Faye, Liverpool (She/Her)
Found via a Twitter call out for “scouse talent for a beauty ad”, this
Liverpool lass was made for rocking Lash ’N Roll(ers)!
“It was an absolute dream, amazing campaign for us – such a boss experience!”
This Liverpool lass is rocking e.l.f. Lash ’N Roll Mascara!
Lips
Jaye, Hull (They/Them)
This non-binary punk poet, multi-slam champion and music journalist is repped by the pioneering VauHaus model agency.
“I wasn’t presenting as anything other than my authentic self, which is really refreshing for an ad campaign. I’m really flattered and grateful that e.l.f. saw something in me.”
Jaye is wearing e.l.f. O FACE Satin Lipstick.
Face
Lewis, Wigan (He/Him)
Scouted on Brick Lane after a night out clubbing with pals, Lewis
serves eyes, lips and fish in our new campaign.
“Honestly, I’ve been shook in the best way about being a part of this campaign. My friends and family are buzzing to see me making waves.”
Lewis is glowy as e.l.f. wearing e.l.f. Halo Glow Liquid Filter.
Express your e.l.f.
e.l.f.
*To verify, please visit https://www.elfcosmetics.co.uk/elf-cares/planet/
