At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look – helping young people to raise their self-esteem and realise their full potential. 

In 2004, we turned this vision and mission into the Dove Self-Esteem Project. We work with leading experts in the area of body image to develop evidence-based tools. We’ve reached over 20 million young people with self-esteem education so far, and together we can reach millions more.


We are living our life like no other generation

Life in constant filtration.

That doesn’t look right, whiten those teeth

Chipping away at our self-belief.

Magazines, Insta isn’t my life great?

False imagery, creating self-loathing and hate.

Enough of this please! That’s not how things are

Can’t you see, it’s leaving a scar?

A scar on my perceptions of what I can do,

Slowly crushing my beliefs, that I am as good as you.

So time to take control of the images I see,

The words that I read in the places I be.

Challenge the view that we aren’t enough

Lift up our spirits when it gets tough.

Flood our academy with joy and pride,

Encouraging confidence to come from inside.