• Dove
  • Dove Self-esteem Project

THE DOVE SELF-ESTEEM PROJECT

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look – helping young people to raise their self-esteem and realise their full potential. 

In 2004, we turned this vision and mission into the Dove Self-Esteem Project. We work with leading experts in the area of body image to develop evidence-based tools. We’ve reached over 20 million young people with self-esteem education so far, and together we can reach millions more.

I CAN

We are living our life like no other generation

Life in constant filtration.

That doesn’t look right, whiten those teeth

Chipping away at our self-belief.

Magazines, Insta isn’t my life great?

False imagery, creating self-loathing and hate.

Enough of this please! That’s not how things are

Can’t you see, it’s leaving a scar?

A scar on my perceptions of what I can do,

Slowly crushing my beliefs, that I am as good as you.

So time to take control of the images I see,

The words that I read in the places I be.

Challenge the view that we aren’t enough

Lift up our spirits when it gets tough.

Flood our academy with joy and pride,

Encouraging confidence to come from inside.