“I pour my heart and soul into creating innovative, problem-solving products! Even if you have problem skin like I do, these products will help you look and feel your most beautiful... That’s why I live and breathe.”

Jamie Kern Lima,
Co-Founder, IT Cosmetics

“If you had told me at the start of last year that I would be the UK and Ireland brand ambassador for the people that make my favourite make-up product of all time, I’m not sure I would have believed you. The beginning of 2018 sent me on a weird and wonderful journey, one in which I went on an IT Cosmetics blogger trip, came home inspired to quit my job on a whim (true story), and subsequently inherited a new make- up family a matter of days later.”

Rose Gallagher became our lovely brand ambassador for the UK & Ireland in early 2018. She suffered similar skin issues to founder Jamie, experiencing redness and rosacea, and struggled to find a brand to meet her needs. When she encountered IT Cosmetics she was blown away by the skincare properties and how it transformed her make-up look.

“Confidence starts with great skin”

At IT Cosmetics, we exist to inspire everyone to look and feel their most confident every day, with or without make-up.

We develop make-up and skincare formulas that start with skin-loving ingredients and deliver on their promises. We’re committed to creating multi-tasking products that do the work for people all over the world, bringing beauty solutions into their lives and helping them feel confident in the skin they’re in.

IT’s clinically tested, problem-solving products harness cutting edge technologies and skin- loving ingredients to truly give you the power to be Your Most Beautiful You^TM.