Collection incrediBROW Define Plus

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Your brow bestie is here! The dual-ended incrediBROW Define Plus is everything you need to build your brows. Infused with coconut oil, sunflower seed wax and Vitamin E, the colour and wax formulation fills and sets your brows in place all day long.

Want natural, fuller-looking brows? The dual-ended incrediBROW Define Plus has got your back!

Its teardrop shaped pencil creates realistic hair lines with a colour and wax formula to fill and set, while the spoolie end grooms and fluffs brows. 

Vegan suitable and available in Blonde, Brunette, and Dark Brunette. 


  • Natural look
  • Water-resistant
  • 2-in-1
  • Long-lasting
  • Smudge-proof formula
  • Vegan suitable

Other Collection products this works well with:
Collection Colour Lash Clear
Collection incrediBROW Semi Permanent Brow Gel
Collection incrediBROW Brow Wax or Primer

Suitable for

Vegan All Skin types

How to use

1. Use the spoolie end to shape and groom your brows 2. Next, use the teardrop tip to fill with upwards strokes. Start from the inside and work your way to the tip of the brow 3. Brush through brows with spoolie again for fluffy effect


Hydrogenated Castor Oil, Hydrogenated Coconut Oil, Octyldodecanol, Helianthus Annuus Seed Wax, Mica, Copernicia Cerifera Cera, Hydrogenated Coco-Glycerides, Synthetic Beeswax, Tocopheryl Acetate, Aqua [+/- CI 77891, CI 77491, CI 77499, CI 77492]. more less

Delivery options

Click & Collect
£1.50 or free if you spend £15 or more from your choice of 2,200 stores.

Standard Delivery
£3.75 or free when you spend £25 or more.

Next Day Delivery
Order by 8pm (subject to change during promotions), available 7 days a week for £4.95. This may not be available during public holidays or weekends in between public holidays. Usually delivered between 8am and 9pm. The earliest delivery date for these orders will be shown at the checkout.

Named Day Delivery
£3.95 - choose a weekday within the next 14 days for delivery.

For more information see our delivery help or view our returns policy.