BREAK THE CODE
“1881 is everyone’s mystery. A poetic key. A code of multiple memories, or a four digit secret.” – Nino Cerruti
Taken from the year his grandfather’s business was founded, the palindrome ‘1881’ conveyed a multitude of meanings to Nino Cerruti. An enigmatic and powerful number with hidden significance: success and ambition, richness and justice, energy and unity, creation, and harmony.
VIVO is the ultimate expression of this code, unique to Cerruti. Meaning ‘alive’, the name is translated into 18 languages from across all major continents, celebrating the inter-connectedness of our lives and speaking to inclusivity in our multi-cultural world.
Housed in an eye-catching and powerful masculine design that catches attention with its sophisticated simplicity. Inspiring a sense of curiosity, the bottle is bold, striking and subversive. Complementary shades of steel blue and vibrant orange create a monolithic bottle with a commanding and intriguing form. The brushed steel blue cap adds a tactile and multi-sensory aspect to VIVO. Finished with a burst of neon orange gloss, breaking the code gives you access to the juice – by vertically aligned the ‘V’ with the 1881 code on the rings.


BE ALIVE
Crisp and bright apple with zesty ginger open the scent, invigorated by the vibrant freshness of cardamom and pink pepper. A heart of rum and the fruity dimension of the top notes, contrasted against the roasted warmth of sesame. The grounding woodiness of vetiver and the heat of saffron fuse with the creamy ambery sensuality rounding out the base of this powerful, masculine, and vigorous fragrance.
As a commitment to sustainability, the VIVO fragrance is a vegan friendly composition which features raw materials created through the newest extraction technologies and biotech, with 60% upcycled ingredients and 34% ingredients of natural origin.
Top Notes: Ginger Nigeria, Cardamom, Apple Firad, Pink Pepper
Heart Notes: Rhum, Sesame Absolute, Tagete
Base Notes: Vetiver Haiti, Saffron, Ambrox