JOHN FRIEDA
The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day.
With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home.
Explore our range of John Frieda hair products, including award-winning Frizz Ease, Sheer Blonde, Volume Lift and Precision Foam Colour.
PROFILLER+
Give fine, thin hair an instant thickening boost for hair that looks and feels thicker, fuller, and stronger in just one use. Our new PROfiller+ range is expertly formulated with Biotin, known to provide hair strength, and Hyaluronic Acid, a known hair moisturiser. This innovative range thickens hair by up to 200%^^ and helps reduce hair loss due to breakage. Vegan-friendly.
DEEP SEA HYDRATION
Inspired by the power of the ocean for intense hydration. Our new Deep Sea Hydration range transforms dry, damaged and stressed hair into hydrated, silky soft hair that feels as good as it looks. Infused with nutrient-rich seaweed and with our moisturising technology – that incorporates a super smoothingalternative to silicone, the Deep Sea Hydration range will visibly repair, strengthen, and smooth hair in just one use.
Through our partnership with 4Ocean, our Deep Sea Hydration range will help fight the ocean plastic crisis. For every pound of plastic used in Deep Sea Hydration packaging, 4Ocean will clean up at least the same weight in ocean plastic, helping to reduce overall plastic waste from our oceans.
FRIZZ EASE
Serums
Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.**
Dream Curls
Bring out the best of your waves and curls with our curl-loving frizz-defying formulas. Hydrate, define and enhance your natural waves, coils and curls to leave your hair looking smooth, defined and frizz-free. The range also includes shampoo for curly hair, as well as conditioner for curly hair, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. Dream Curls’ super-hydrating formula intensely moisturises and detangles curly hair for visibly-healthy curls and coils.
Miraculous Recovery
For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair.
Brazilian Sleek
Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection.
PRECISION FOAM COLOUR
Get flawless, salon-perfect permanent hair colour and 100% grey coverage with our easy-to-use non-drip Precision Foam Colour hair dye. Our thick, rich foam penetrates your strands for deep colour saturation and locks in rich colour, giving you fade-resistant results. Achieving flawless, natural-looking results at home has never been quicker or easier.
COLOUR CARE
Go Blonder
Transform your blonde hair from dull to sun-kissed with our Go Blonder range! Our Lightening Shampoo and Conditioner gently cleanse and lighten, and our Lightening Spray lightens your hair up to two shades. Use our Nourishing Mask to visibly strengthen and repair natural, colour-treated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free.
Violet Crush
Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.**
Highlight Activating
Brighten your blonde while infusing a dose of much-needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dull hair. This range gently cleanses and moisturises, and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.
Radiant Red
Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour.
Midnight Brunette
Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft.
Blue Crush
Our Blue Shampoo is designed for brunettes to combat even the most stubborn warm tones in your hair. This hardworking blue shampoo helps keep your hair colour looking vibrant and fresh, and knocks out stubborn orange tones for your coolest, brightest brunette yet. Our Blue Crush Conditioner hydrates and nourishes brunette hair and helps improve the look and feel of dyed brunette hair between colourings, including highlights and balayage.
Defy Grey
This ground-breaking collection infuses brunette tones to blend away unwanted grey hairs into natural-looking brunette. Formulated with coffee extract and GreyBlend technology, our Defy Grey Shampoo gradually blends away first greys by infusing warm brunette tones into grey strands for a naturally-blended brunette look, effectively disguising greys.
Shimmering Silver
Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair.
VOLUME LIFT
Our Volume Lift range has been designed to lift and boost flat hair and add volume and bounce. Infused with Air-Silk Technology, our lightweight shampoo and lightweight conditioner prepare flat hair for light, full hairstyles with plenty of volume and no weigh down. Use with our Volume Lift Thickening Mousse, Root Booster Spray, Thickening Blow-Out Spray and Lightweight Hairspray to boost hair and visibly thicken strands for natural-looking and feeling volume that lasts.
SHINE
Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*.
SHAMPOO BARS
Gently cleanse dry, dehydrated hair and add lightweight moisture or provide flat hair with touchable volume while you lather. Our concentrated shampoo bars leave your hair clean, soft and ready for conditioning. They’re gentle on the planet, thanks to their plastic-free packaging made with 100% recycled material, and these bars last 2 x longer than a liquid shampoo.
*Number one professional haircare brand IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022.
**With no ingredients of animal origin and no animal testing.
^^ Overall hair by 200% with ProFiller+ Shampoo, Conditioner, and Spray vs. basic shampoo.
^DSH shampoo + conditioner vs basic shampoo
