Don’t ﬂing it, bring it
At Maybelline, we’re bringing in a BIG change. Take your ﬁnished foundations, unloved liners and past-it palettes to our in-store recycling stations. We’re partnering with Terracycle to recycle all your make-up – not just ours. We can’t bring about change without you.
Why we want to bring about change
An estimated 8 million tonnes of plastic enters our oceans every year, and with approximately 146 million make-up products being produced every year, make-up is playing catch-up.
Like you, we’ve had our ﬁll of landﬁll and Maybelline’s ready to go greener, one old lipstick at a time!
How? We’re getting our house – and your make-up bag – in order.
Maybelline’s role is to make the break with empty make-up easy, and looking after the planet even easier.
How we #BRINGIT
How can I recycle my make-up empties?
Step 1: Find your nearest Boots recycling station using the store ﬁnder.
Step 2: Drop off those past-it palettes, unloved liners and ﬁnished foundations to one of the in-store bins.
Step 3: Once our recycling stations are full, our Maybelline recycling partner ‘TerraCycle’ will come and collect the waste from store to be cleaned and recycled!
What make-up empties are you able to recycle in this scheme?
We accept all brands! Not just Maybelline.
There are, however, some products we can’t accept:
YES PLEASE to all of the below:
• Compacts and palettes, such as eyeshadows, powders and blushers
• Mascaras including the plastic tube and wand
• Liners such as retractable plastic liners or liquid eye liners
• Lip products such as plastic lip gloss tubes or bullet lipstick tubes
• Plastic tubes and bottles, such as foundation or concealer tubes
• Other make-up packaging, such as caps, pumps or trigger sprays
NO THANKS to a few items below:
• Make-up brushes and nail polish. Unfortunately, we can’t accept these at this time.
REGULAR RECYCLING is best for these:
• Glass bottles and cardboard packaging. These can already be recycled by most local council recycling systems.
• Aerosols. Unfortunately, we can’t accept these but the good news is that in most parts of the UK, aerosol recycling is possible.