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L’ORÉAL PARIS

How to choose the right hair dye for you with L’Oréal Paris

Using hair dye on your own hair at home is a great cost-effective way to enhance your natural look or to give yourself a completely new one. However, we know that the amount of choice available can make it difficult to know where to start. Well if that’s you, you’ve come to the right place for all of your hair colour needs. With over 100 years of experience, advanced hair colour technology, and six brands to meet all your hair colour needs, with L’Oréal Paris you can achieve salon quality results every time.


The first step is to determine the perfect brand for you. Should you use hair bleach, permanent hair dye, semi-permanent hair dye or temporary hair dye?


Whether the colour you want is vibrant or natural-looking, whether you want it for a few weeks or a few days, there are a number of ways for you to achieve your desired hair colour:

To achieve permanent, natural-looking hair colour: EXCELLENCE


If you wanted to change your hair colour to another colour permanently, or cover grey roots, then a permanent hair dye may be best for you. Excellence Crème with our triple care colour technology provides up to 100 percent grey hair coverage for a rich, healthy looking colour that lasts. In this range we have over 30 shades of hair colour available including red, brown, black and blonde.

For luminous colour with long-lasting radiance: PREFERENCE


If you are looking for a more radiant-looking result full of reflects for a multidimensional colour. Preference has been created by our colour experts with a gel technology to give luminous colour. For up to 8 weeks of radiance thanks to the conditioner and oil included in the kit while providing upto 100 percent grey coverage.

To achieve bold, vibrant colour: PREFERENCE VIVIDS


If you want to stand out from the crowd with a vibrant hair colour then Preference Vivids Permanent Gel Hair Dye is for you. Preference Vivids offer high-intensity, long-lasting colour in a range of shimmering shades. If you have dark hair but want to achieve the ultimate bold and vibrant colour, you may need to also bleach your hair with a bleach such as our Preference Extreme PlatinumBleach Dye. Then, use our Preference Vivids hair dye in Silver Grey or Bright Red for vibrant results. Always check the back of the box to see if the colour is achievable from your natural hair colour.

To achieve blonde shades: PREFERENCE PLATINUM BLEACH


If you have dark hair and would like to achieve very light hair colours such as blonde, it would be very difficult to do this by simply using a blonde hair dye. You may need to use a hair bleach followed by the blonde hair dye of choice to achieve your desired colour. L’Oréal Preference is our salon-inspired permanent hair colour range infused with precious oils for fade-defying colour. Try Preference Extreme Platinum Bleach Permanent Hair Dye which has our most advanced bleach technology. The shade guides on the back of the box are a great indicator as to whether that hair dye is suitable for your natural hair colour. Don’t forget that you can continue to keep your blonde hair colour cool by applying Elvive Purple Shampoo – it contains purple pigments that help to neutralise and eliminate yellow and brassy tones.

To achieve a semi-permanent natural-looking colour: CASTING CRÈME GLOSS


If enhancing your natural hair colour or covering those first few greys is the aim of the game, then a semi-permanent hair dye is what you need. Casting Crème Gloss is the perfect, low commitment, no ammonia at-home hair colour range created to give you a natural yet ultra-glossy version of your colour. The hair colour lasts up to 28 shampoos and the conditioner formula, enriched with honey helps to enhance and maintain a shiny radiant colour.

To cover up grey hair quickly and temporarily: MAGIC RETOUCH


If you are on the go or do not have time to get to the salon, the Magic Retouch Instant Root Concealer hairspray can be matched with your hair colour, even salon colour, for a natural-looking finish. For optimal results use both Magic Retouch Instant Root Concealer Spray and Magic Retouch Precision Brush to cover your grey hair.