ABOUT AVEENO® SKINCARE

OUR MISSION

At AVEENO®, everything is rooted in our belief that balance is the key to well-being. That’s why we use ground-breaking science to transform nature’s ingredients into products that rebalance and renew your skin.

With clinical results to prove their effectiveness.

OUR ROOTS

Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin. The famous Mayo Clinic dermatologists recognised their pioneering work and the AVEENO® brand was born

Since then, we’ve published 70 years of clinical evidence supporting the benefits of oat and other natural ingredients.

More recently, our research has been instrumental in advancing the scientific understanding of the microbiome throughout the human body, at every stage of life. Today, AVEENO® scientists are industry experts on the microbial diversity of both healthy and compromised skin.

NATURE’S GOODNESS + REAL SCIENCE

How do we balance the two?

First, we carefully cultivate our natural oat in ideal conditions, then harvest it in an eco-friendly way.

Our activation process keeps the goodness of nature without excess heat or unnecessary chemical solvents. That means our natural oat is pure and potent.

Finally, we balance our formulas and put them to the test. Through extensive testing, we get proof that our oat-based products gently cleanse and moisturise, for skin that looks and feels healthy.

DISCOVER MORE FROM AVEENO®

AVEENO®

When your skin feels good, you can’t help but feel good. That’s why the makers of AVEENO® create skincare solutions to nurture and balance you from head to toe.

Our 70-year history as a wellness pioneer has earned the respect of health care professionals around the world, beauty editors, and most importantly, users of AVEENO®.

Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin conditions. The famous Mayo Clinic dermatologists recognised their pioneering work and the AVEENO® brand was born.

We think about every element we use in every one of our products – where it came from, what it does and how it impacts you and your skin.