THE SCIENCE OF THE SCALP
GET TO THE ROOT OF IT
At Aveeno®, we understand that beautiful hair starts with the scalp.
Every time we wash our hair, we’re also bathing our scalp, an extension of our skin and the foundation for our hair. Your scalp, skin and hair all have a slightly acidic PH level, which helps them to stay strong and be protected from damage. However, if the PH levels of your products are too acidic or too alkaline, your scalp can start to feel itchy and dry and your hair’s structure can be damaged.
Aveeno®’s PH-balanced formulas respect your scalp and hair’s natural PH levels, soothing your scalp and cleaning your hair without stripping it of its natural oils. This protects it from damage, leaving it shinier, softer and healthier.
Clinically proven to soothe an itchy, dry, sensitive scalp
Sulphate-free shampoos & conditioners
PH balanced, gentle formulas for sensitive skin
Colloidal oat used as the main ingredient