Noughty Purple Reign shampoo 250ml

250 ML | £3.20 per 100ML

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Noughty Purple Reign Tone Correcting Shampoo 250ml

Reign supreme! This purple pigmented, berry-rich shampoo works to remove brassy yellow and orange tones, whilst hydrating and nourishing locks. Hair is left looking brighter, fresher and rejuvenated.

Glycerine is a moisture maven – a humectant that works to soften and smooth as well as helping hair retain moisture.

Blueberries are a super fruit whether in your breakfast bowl or haircare where they hydrate to help keep hair looking and feeling healthy.

The tiny blackcurrant is an antioxidant powerhouse, extracted to help hair replenish lost moisture to manes in need.

Violet Colour
Balance for brass comes from one of our 3% synthetic ingredients, violet colour, driving performance in concert with our natural ingredients.

97% Natural, Cruelty Free, Vegan and Vegetarian.
Certified by Leaping Bunny Cruelty Free International, The Vegan Society and The Vegetarian Society.

Free from: Silicones, Sulphates, Parabens and Phthalates.

How to use

Apply to wet hair for a feather-soft lather. Massage gently into hair. Leave in for 1-3 minutes dependent on desired result. Rinse away. For best results, finish with Purple Reign Conditioner. Suitable for blonde, silver and grey hair.


Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43 more less

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Collect from one of 2,200 stores. £1.50 or free when you spend £15 or more.

Standard Delivery
£3.75 or free when you spend £25 or more.

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Order by 10pm (subject to change during promotions), available 7 days a week for £4.95. This may not be available during public holidays or weekends in between public holidays. Usually delivered between 8am and 9pm. The earliest delivery date for these orders will be shown at the checkout.

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£3.95 - choose a weekday within the next 14 days for delivery.

For more information see our delivery help or view our returns policy.