From 1947 onwards, Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier: he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.
As Dior Perfumer-Creator, Francois Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on.
