VO5 Straightening Lotion 125ml

125 ML | £5.00 per 100ML

2 for £6 on selected VO5 styling


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VO5 Smoothly Does it Straightening Lotion deeply conditions, smoothes & seals the hair cuticle for brilliant shine. Makes styling easier & saves time after every use.

Super smooth, straight hair means slaving over straightners every day or even having expensive salon treatments.

But now with the VO5 Straightening Lotion, you can get straight style easily. It gives you straighter hair for up to 3 washes**, saving you loads of time & money!

Heat from your straightening iron activates the Kerafix Technology to smooth your hair & help control frizz.

Say goodbye to unwanted waves, kinks & curls with this unique lotion.

For continued benefits repeat the product use at least once a week.





Stearamidopropyl Dimethylamine

Cetyl Alcohol

Caprylic/Capric Triglyceride


Trimethylaminoethyl Methacrylate Chloride Copolymer

PVM/MA Copolymer

Hydrolyzed Keratin





Ascorbic Acid

Tocopheryl Acetate



Paraffinum Liquidum

Distearoylethyl Dimonium Chloride


Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer

Aspartic Acid


Sorbitan Oleate

C11-13 Isoparaffin

Cetearyl Alcohol

Polysorbate 20

Sodium Hydroxide

Citric Acid

DMDM Hydantoin


Caprylyl Glycol

Potassium Sorbate

Iodopropynyl Butylcarbamate


Benzyl Alcohol

Benzyl Salicylate

Butylphenyl Methylpropional




Hexyl Cinnamal



Linalool more less

Delivery options

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Standard Delivery
£3.50 or free when you spend £45 or more

Next Day Delivery
£4.75 - place before 7pm for delivery the next day. Excludes weekends

Named Day Delivery
£3.95 - choose a weekday within the next 14 days for delivery

Saturday Delivery
£5.50 - usually delivered between 7am - 1pm

For more information see our delivery help or view our returns policy.

VO5 Smoothly Does it Straightening Lotion 125ml 4 5 10 10
love this My daughter bought this to try and minimise the amount she straightens her hair and its helped! You see results immediately after the 1st use, if you follow the instructions on the box. The product smells nice and is easy to use, and does not make your hair look greasy (a problem my daughter has with other hair products) March 3, 2014
BRILLIANT! and it works This is superb - easy to apply - don't need much - lightly towel dry hair - gently comb through - pump 5/6 squirts (I have chin/shoulder length hair) - rub together in your hands a little bit so that you apply it evenly - smooth through the hair mostly at the ends - comb through and style - I don't blow dry my hair but just comb it straight and leave to dry naturally - then straighten as normal. so easy and it works - my hair stays sleek and shiny - no frizz. I don't find it lasts for 3 washes - I use it after every wash and it is fine. no more expensive than other products for this job and if it works then to me it is worth every penny as I am fed up with frizzy hair! March 5, 2014
Does not work for curly hair, frizzy hair This alright as a smoothing cream but did not keep my hair straight on a night out, nevermind through washes, maybe it would work if you have wavy hair June 3, 2014
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