No7 Project Alchemy - Discover why including a serum to your routine is so important CP

Discover No7’s latest innovation

No7 Project Alchemy - Discover why including a serum to your routine is so important CP

At 19, she became the youngest ever Principal dancer at The Royal Ballet.

At 52, she returned to dance with them again.

Watch Alessandra Ferri perform in our No7 Lift & Luminate TRIPLE ACTION Serum Advert.

Breaking down barriers as she dazzles audiences, Alessandra Ferri is joining forces with No7 to support the launch of our NEW No7 Lift & Luminate TRIPLE ACTION Serum, showing the world that she is READY FOR MORE.

About her partnership with No7, Alessandra says:


“I think that what made me want to do this with No7 is the possibility and the opportunity to share with every woman, particularly of my age, the enthusiasm for life, and for the present moment, and for being who we are, no matter what we do.”


Behind the scenes shots from our New TV advert staring Alessandra Ferri.


“Being 40 or 50 or 60 is irrelevant. What is important is your energy inside and what we think of ourselves. If you’re feeling full of energy, life and power, you want your skin to reflect that. I love that No7 recognises that women use cosmetics and skincare for a reason; to help us look wonderful whatever our age, so we can feel our best in our daily roles.”


More from No7