Discover our secret for a better night's sleep
Start JOHNSON’S® 3 step bedtime routine tonight... it can help your baby fall asleep faster and for longer*
JOHNSON’S® bedtime routine
Step 1 - warm bath
Bath time is the first important step in the bedtime routine. Start the routine by gently cleansing your baby with a specially formulated baby bath product such as JOHNSON’S® Bedtime Baby Bath or JOHNSON’S® Bedtime Baby Wash in a warm bath. Both products contain NaturalCalm™, a patented blend of relaxing aromas proven to relax better than lavender.
Step 2 - gentle massage
A gentle and relaxing massage helps your baby to wind down. Massage can help you recognise and respond to your baby’s body language and is a wonderful way to make your baby feel safe, secure and relaxed. Massaging with products such as JOHNSON’S® Bedtime Baby Oil, Bedtime Cream and Bedtime Baby Lotion can help to relax baby.
Step 3 - quiet time
After giving your baby a warm bath and massage, enjoy quiet time together and help your baby wind down further by reading, singing softly, or feeding them.
We've researched baby sleep more than any other company. We've studied >45,000 babies and observed >300,000 sleep sessions!
Our clinically proven Bedtime routine can not only help babies fall asleep faster but also stay asleep for longer.
Sleep habits influence physical and cognitive development.
25 - 50% of parents experience sleep problems with their babies in their first 3 years**.