Bath time can be So Much More™

While some believe a bath is just a time to clean your baby, the JOHNSON’S® brand believes that bath time is a time for more. It is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby’s senses through sight, touch, sound, and smell.

Studies have shown that babies bathed with a fragranced bath product (compared to those who were not) displayed 30% more engagement cues with their parent after bath.

Routine massage before or after bath time is a perfect opportunity for skin-to-skin touch. Routine massage has been shown to improve a baby’s sleep quality, and quantity as part of a bedtime routine. Massage is a perfect time for you to introduce words like head, shoulder, knees and toes!

Playing with bubbles

Playing with bubbles can help your baby develop hand-eye coordination and discover that objects exist even when they can’t be seen.


Playing music

Playing music and singing songs during bath time can stimulate parts of the brain responsible for memory, while playing certain types of music can stimulate parts of the brain responsible for visual imagery.


Talking back and forth

Talking back and forth to your baby during bath time can help with language development. Studies show infants who are spoken with more have larger vocabularies by 24 months of age. Bath time is a perfect time to talk back and forth with your baby!


Splashing in the water

Splashing in the water during bath time can be a discovery experience! It can help teach your baby about cause-and-effect.


Why Top & Tail?

Keeping your baby’s skin clean is essential to good health, and cleansing your baby is also a wonderful bonding experience. Most midwives and health visitors recommend bathing new-borns two or three times per week, increasing the frequency as your baby gets older. Even though you may not give your baby a bath every day, top & tailing is an alternative many mums choose for young babies, especially in the mornings.

JOHNSON’S® TOP-TO-TOE® Baby Washcloths.
The new JOHNSON’S® TOP-TO-TOE® Baby Washcloths provide a quick and easy bath anytime, anywhere.

  • Quick and gentle all-over clean between baths
  • No need for the use of water or drying
  • NO MORE TEARS® formula


Top-To-Toe® Baby Washcloths

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