VO5 Smoothly Does it Straightening Lotion 125ml

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Product description

VO5 Smoothly Does it Straightening Lotion deeply conditions, smoothes & seals the hair cuticle for brilliant shine. Makes styling easier & saves time after every use.

Super smooth, straight hair means slaving over straightners every day or even having expensive salon treatments.

But now with the VO5 Straightening Lotion, you can get straight style easily. It gives you straighter hair for up to 3 washes**, saving you loads of time & money!

Heat from your straightening iron activates the Kerafix Technology to smooth your hair & help control frizz.

Say goodbye to unwanted waves, kinks & curls with this unique lotion.

For continued benefits repeat the product use at least once a week.





Stearamidopropyl Dimethylamine

Cetyl Alcohol

Caprylic/Capric Triglyceride


Trimethylaminoethyl Methacrylate Chloride Copolymer

PVM/MA Copolymer

Hydrolyzed Keratin





Ascorbic Acid

Tocopheryl Acetate



Paraffinum Liquidum

Distearoylethyl Dimonium Chloride


Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer

Aspartic Acid


Sorbitan Oleate

C11-13 Isoparaffin

Cetearyl Alcohol

Polysorbate 20

Sodium Hydroxide

Citric Acid

DMDM Hydantoin


Caprylyl Glycol

Potassium Sorbate

Iodopropynyl Butylcarbamate


Benzyl Alcohol

Benzyl Salicylate

Butylphenyl Methylpropional




Hexyl Cinnamal




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VO5 Smoothly Does it Straightening Lotion 125ml


3.5 out of 5 based on 6 user reviews Cream, Paste & Putty

£6.25 or 625 points

125 ML £5.00 per 100ML


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VO5 Smoothly Does it Straightening Lotion 125ml 3.5 5 6 6
Works great! Lasts up to 3 washes! I have short wavy hair, and had never used straightening lotions before, so I bought this one and one from L'Oreal. I had been straightening my hair without this cream for months before, but when I squirted 5 pumps into my hand, applied it all over my hand and then blow dried with a brush. That alone straightened it loads, but when I straightened by hair I noticed the difference than straightening it alone or with the L'Oreal cream. It lasted longer (3 washes as promised) and stays straight even through harsh conditions i.e: hot head, drizzle... It straightens instant and is excellent for wavy/frizzy hair! 10 July 2014
love this My daughter bought this to try and minimise the amount she straightens her hair and its helped! You see results immediately after the 1st use, if you follow the instructions on the box. The product smells nice and is easy to use, and does not make your hair look greasy (a problem my daughter has with other hair products) 03 March 2014
Straight hair for 1 day I bought this lotion hoping to tame my frizzy hair and keep me away from using straighteners every day. Followed instructions correctly but hair was straight for only 1 day. It also gave my hair a stiff and dull apearance. Next day it was wavy again. Waste of money! 12 August 2014
  • 2015-10-08T15:15:38.948-05:00
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VO5 Smoothly Does it Straightening Lotion deeply conditions, smoothes & seals the hair cuticle for brilliant shine. Makes styling easier & saves time after every use

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